Perfect+ Event Productions DMC is for 25 years now a reputed partner for original B2B events, incentives, and team building events. 130 creative formulas (including the exclusive CityGame) in all the Flemish art cities from Bruges to Brussels, Lille, London, Paris. Measure made concepts for MICE: corporate events, teambuilding, business incentives, corporate parties, and trips.
Perfect+ Event Productions: 25 years young!
In 1993 Wim Van Besien (a fifty-one-year-old native of Bruges) decided to end his long career in international luxury tourism, which had quite literally taken him all around the world, visiting no fewer than 80 different countries. Having summarised his vast experience in a book called ‘Toeristenvallen en Opstaan’ (Tourist Troubles and Triumphs), he started to look around for a new challenge. After conducting extensive research into the Congress and meetings industry, this self-taught entrepreneur decided to try his hand as a self-employed events producer. Initially, the emphasis was placed on the free-lance development of events for other bureaus. In this capacity, Wim was responsible for events which won several of the coveted BEA’s (Benelux Event Awards), as well as the prize awarded by the public jury. He was also the coordinator of the first two pioneering editions (1997 and 1998) of the Sand Sculpture Festival in Zeebrugge. During the same period, he also made a number of company films and videos under the name Perfect +, as well as completing several other additional commissions, both at home and abroad.
At this point, he decided to stop his free-lance work, in order to concentrate on his own company: Perfect+ Event Productions. From this time on, he devoted his talents to the direct development of projects for specific companies, with the emphasis on original and solution-oriented concepts. After he had secured a number of highly respected permanent customers, such as General Motors Belgium, orders began to flow in at a rapidly increasing rate. Each year the number of customers grew, as did the total turnover and the number of staff (currently there are 6 full-time employees, with Johan Verstuyft as executive event producer). Originally, the company had a reputation for excellence in the field of relational marketing and was well-known for its ‘culture-minded’ profile.
Following the trends in the market, in addition to its professional made-to-measure work and its creation of events, the company also began to respond to the growing demand for more specific products, such as ready-to-use formats and B2B group programmes. As a result, Perfect+ elaborated a range of products which could be used in various Flemish cities and Brussels, such as city rallies, detective games, theme evenings, culinary activities, treasure hunts, etc. There are more than 25 different event packages for the city of Bruges alone, with a total of over 100 formulas for use throughout Flanders.
Since 1996 Perfect+ has been based at Gerwijnstraat no.9, in a large urban mansion just 150 meters from the famous Market Square in Bruges. In 2002 the facilities offered by this building were extended with a brand-new office area, providing additional space for the production unit and a conference room. Since then, further space for production work has also been provided on the second floor and a staff kitchen has also been added.
Perfect+ has a young and dynamic team, which in recent times has been responsible for the planning and execution of at least 300 events each year: events which are much appreciated by those taking part, as witnessed by our numerous references from companies which include all the major banks (Fortis 15 x), the leading consultancy bureaus, the most important pharmaceutical groups, as well as various household names in the fields of IT, telecommunications, vehicle construction, food processing, etc. The European Union has also become a regular customer, and our company has been allowed to make pitches on several occasions. Gradually, Perfect+ has developed a quality reputation as a specialist in team-building, incentive activities and company trips to the great art cities of Flanders. In this respect, the tally for our famous City Game – an interactive urban event with GPS and mobile internet - recently passed the 150 mark: and this in less than 2 years! Perfect+ also works closely with the local municipal congress bureaus and is a member of several trade organizations. After 15 years of success, the continued rapid rate of growth is forcing the company to face up to some difficult choices: to remain a small, influential and highly respected ‘brand name’ in the sector, with a greater selectivity in terms of the number of events we undertake, or to continue growing and growing...