Event Marketing

Nowadays, companies are increasingly opting for event marketing instead of other forms of marketing. For example, how many events have been organised in your city in the past month? And didn't you recently attend a professional conference, trade fair or corporate event?

By organising an event, you can achieve different goals as a company. People don't just get a clearer picture of your product or service. Studies also show that you create a positive impression around your brand. Events also offer many possibilities, because you can stimulate all the senses together. A good example is a tasting if you are the manager of a delicatessen. In addition to tasting quality products in a pleasant environment, you can also spoil your guests with beautiful music and a small art exhibition. In addition to tasting, you also use the senses of looking and listening. Your brand becomes an experience.

Once the consumer has discovered your product or service 'live', he or she is more likely to purchase it. With an event you can offer them the opportunity to be the first to test your product or service. Of course, you first have to make sure that people come to your event, and you need marketing for that.

Companies in the above list offer a total solution for the promotion of an event. Not only do they take care of the design of a creative marketing plan, but some also take care of all the organisational elements of your event.

To begin

A good question to ask yourself is what marketing strategy do you use to organise your event?

Do you want to build, maintain and deepen your relationships with your customers and prospects? Then you are talking about a relationship marketing strategy . If you want to influence the knowledge and behaviour of your visitors, you can organise your event based on a marketing communication event marketing strategy . And if you want to create or change the associations that someone has versus your organisations, we speak of an external branding strategy . You can do the same with your internal customers, your employees, where you try to strengthen employee involvement, for example.

What can a marketing agency do for your event

Why should you work with an external partner to help you with your event marketing?

There is of course a big difference between a relationship management event for 2000 guests in an exclusive exotic place or a smaller team building activity at, for example, an outdoor location nearby. The budget is different. The team you need to make sure everything runs smoothly is of a slightly different size. The question you should ask yourself: do you have the necessary organisation time in house? The expertise you need is also different. Here too the question is: do you have the necessary marketing knowledge in-house? And do you have (enough) the right network to engage partners for event promotion? But don't worry, there are many different types of marketing agencies and they all have their specialisation. And you can hire them for a complete A to Z process, from strategy to execution, to part of the activities.

From concept to logistics

Marketing agencies have many different names, don't get confused: a live communication agency, an experience marketing agency, an out-of-the-box agency, a creative agency and so on. One agency is more specialised in the strategic conceptual and the impact of marketing and communication. Other agencies approach the promotion of events from the perspective of creative production. These marketing agencies have a lot of knowledge of the market and a large network to quickly engage a niche specialist. Get in touch and select the right partner for what you need. Choose a marketer who works closely with your event agency.

A creative marketing agency has the expertise to come up with a tailor-made original concept that inspires your visitors, and that they will remember for a long time. This story is told during your event, and throughout the campaign that supports the promotion of your event. And there are many ways to do this via digital media, social media channels and via analogue media in the corporate identity of your company or event. Think of an event website, short videos, flyer campaigns (or other printed matter ), radio spots, Facebook promotions, merchandising or a promotion team that you send into the country. Smartphone applications for events are also very popular. Here you will also find partners for in the list above.

Together with your marketing agency you can also draw up very concrete Key Performance Indicators for your event. That way you can also measure the results you have achieved with the marketing plan of your event.

Use event marketing strategy?

Are you curious what results you can achieve with event promotion? With event marketing you can get the highest return from your event. A professional partner will help you with this. But how do you find it? Very easy! In the list above we have listed suitable event marketing agencies. They are professionals with a lot of know-how who work both locally and internationally, for small companies and for multinationals. They take care of the design and development of your event marketing strategy, but also all implementations such as mobile applications, videos and photos, graphic design and event support. But it can actually go in all kinds of creative directions, to interactive applications such as branded games and interactive walls.

Look no further, here you select the party that will help you with a tight event promotion plan (and also the implementation if you want).

Add your event marketing company

Is your company not yet on this list? Did you know that you can add a link for free via the button below? This way you can efficiently reach thousands of event organizers who are looking for event suppliers on this website and also for marketing agencies for their events. Are you looking for other smart marketing ideas to reach your target audience? We have already built up a lot of experience at eventplanner.net. Contact our marketing experts via the website.