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How to Run a Good Event Debrief
The fresh post-event insights your team gathers are just as important as your attendees’ feedback. But how do you access this valuable information? What should you do to encourage your event team to share their...
6 Challenges that Will Change the Events Industry
We all talk about event trends, best practices, and benchmarking, yet we spend almost no time on analyzing the risks and challenges the events industry may face in the near future.
How to Maximize the Impact of Your Event When It's Over
Here you are, saying goodbye to your speakers and urging your team to pack up. You can’t wait until everyone is out of the venue...
How to Make Large Events More Personal
We’re too often focused on designing and planning flawless events, yet we don’t spend any time on making sure we’re providing truly personal experiences for our attendees. Why is that so important?
How to Promote Your Event in 2020
You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the right attendees for your event.
How to Build Your Brand with Event Marketing
Social media marketing, affiliate marketing, content marketing, and SEO marketing are just a few of the options you have to promote and grow your brand. Add outbound...
How to Increase Your Conversion Rate with Events
Events are great for building and connecting with an audience. Whether you want to promote your brand or engage with your community, running an event is the most straightforward way to achieve your goals. But what if your intention is to attract more leads?
How to Create Your First Chatbot for Your Event Website
You see them pop up sometimes on websites: That chat window, prompting you into write down your question or start a conversation. The only thing is that by entering your request in the chat box, you won’t get an answer from a human being; you’ll be talking to an algorithm instead.
Easy Ways to Measure the Success of Your Event
Let’s start by saying that event success measurement is not the same for everyone. What might be crucial for you may be irrelevant for someone else. This in part has to do with the goals you’re trying to achieve with your event.
18 Luxury Events that Inspire
Designed to create awe and exquisite emotions, luxury events are one step forward in terms of innovation and experimentation.
What Goals Can You Achieve with Event Marketing?
Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
How to Come Up with Unique Experience Ideas for Your Guests
Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.
TIP! - What to Look Out for When Hiring a Photographer for Your Event?
Like all your suppliers and service providers, the photographer and the cameraman need a good briefing. Otherwise, there is a risk that the results of their efforts will not live up to your expectations.
Critical Things You Learn from Difficult Events
Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.
Mastering the Art of Event Strategy
Let me ask you a quick question: How much time do you spend on strategizing versus planning an event? If you’re like the majority...
How to Get People to Keep their Conference Bags
Whether you want to admit it or not, it's painful to prepare more than 500 bags for your attendees knowing that most of them will end up in the trash bin. Apart from being unsustainable and harmful to the environment, this ...
How to Build a Strong Event Brand
Running an event here and there can strengthen the image of your brand or attract prospects who can later become your customers. Most companies see events as a good marketing and communication tool.
Things to Consider When Streaming Your Event
Nothing has changed in the events industry. We still do the same things we did 50 years ago: meeting each other to discuss different topics, build important connections, and listen to industry leaders.
Mistakes You'll Make When You Plan Your First Event
Planning your first event is like walking through burning coal without any preparation, no matter how much you’ve read.
15 Sensorial Experiences Your Guests Will Enjoy
What makes an event experience? Is it the knowledge and insights people get from the speakers? Or is it the networking session...