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How to Deliver the Brand Message at Your Next Event
Every single event carries a message. Whether that message is to raise awareness regarding climate change or build a community of followers, the same tools and means can be used for different objectives.
How to Take Notes like a Pro and Impress Your Event Clients
Did you wake up this morning feeling anxious about your first meeting with your event clients? Do you wish you could postpone it, although you know you can't? Are you worried about how it will go and how your clients will perceive you?
9 High-End Events to Follow and Learn From
No matter your background, you've most probably heard about events such as the Met Gala, The World Economic Forum, ...
How to Be a Good Planner without Having a Degree
Here's a secret most universities don't want you to know: you can be a good planner without having a degree in event management. In fact, most successful planners don't have a degree in this field, since the education programmes in event management are rather new.
How to Run an Efficient Multilingual Conference
One of the main reasons why people attend events is to acquire fresh information. A successful knowledge transfer is the key to gratifying experiences. The whole point of running events is to spread insights, ideas, ... that has are of high relevance for the attendees.
8 Unusual Light Decorations to Level up Your Attendees' Experience
You'd think that flawless planning, awesome speakers, and delicious catering are the keyelements to guarantee a successful event. There’s just one small detail missing here.
How to Make Your Guests' Experiences Original and Unique
If you changed hats for a few days and went to events instead of planning them, you might notice multiple similarities regarding the attendee experience. It makes sense if you think about it.
How to Target an Audience for Your Next Event
The concept of an 'event audience' has evolved from what we once thought to be a by-default element - characterized more by its quantity and less by its quality - into something that is carefully analyzed and handpicked.
How to Evaluate Your Event Suppliers' Services
Our work as event planners depends greatly on the performance and efficiency of the suppliers we work with. Building long-term relationships with vendors you trust is critical for your event’s success.
How to Become a Leading Event Professional
Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.
How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?
How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
5 Mistakes You'll Make When You Create an Event Website
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
How to Create a Facebook Ad for Your Next Event
If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.
How to Build Trust with Your New Event Client
Meeting potential clients is always an opportunity to rethink your value proposition. It can also cause moments of uncertainty, stress, and anxiety. That’s normal.
The Key Ingredients to Planning a Participatory Conference
What’s more boring than a speaker who reads his entire speech from a piece of paper in a slow-paced voice and never looks up at the crowd?
How to Qualify Your Attendees and Accept the Best Ones
There's one misleading belief you might think is true: The more attendees you attract to your event, the better. The guest count validates the level of success you achieved as a planner ... doesn't it?
How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.
