5 Simple Tips on How to Set Up a Friendly Catering Area on Your Event

5 Simple Tips on How to Set Up a Friendly Catering Area on Your Event

Here is the truth that attendees don't want you to know: food is a powerful incentive. Dare to exclude lunch breaks from the agenda and you risk witnessing a freefall of your event's popularity.

How to Win at Negotiating Your Event Budget

How to Win at Negotiating Your Event Budget

There are two types of people: Those who love to negotiate and those who hate it. Some may love it because it provides the opportunity to agree upon a more satisfactory exchange for both parties.

How to Collect the Right Data at Every Stage of Your Event

How to Collect the Right Data at Every Stage of Your Event

Data is the bloodstream of your event. You can’t do much (including measure, scale, and excel) without having a clear picture of what’s happening before, during, and after the event. Not an easy task to accomplish.

How to Set Up Attractive Pricing Plans for Your Next Event

How to Set Up Attractive Pricing Plans for Your Next Event

Evaluating and deciding the attendance fees isn’t enough. To attract more attendees and make them understand the undeniable worth of your event, you must set up a smart pricing proposal.

Why and How to Make Your Event Visually Appealing

Why and How to Make Your Event Visually Appealing

When we hear the term 'visual appeal', we tend to think about attractive websites, interesting product designs, or high-quality photos and graphics. We might also imagine a cozy room or office that is visually balanced and nice-looking.

How to Choose a Good Event Agency

How to Choose a Good Event Agency

Any professional who runs events understands the need for streamlining the planning logistics. It’s not always easy, especially if you want to deliver high-end results and a memorable experience for your attendees.

How to Deliver the Brand Message at Your Next Event

How to Deliver the Brand Message at Your Next Event

Every single event carries a message. Whether that message is to raise awareness regarding climate change or build a community of followers, the same tools and means can be used for different objectives.

How to Take Notes like a Pro and Impress Your Event Clients

How to Take Notes like a Pro and Impress Your Event Clients

Did you wake up this morning feeling anxious about your first meeting with your event clients? Do you wish you could postpone it, although you know you can't? Are you worried about how it will go and how your clients will perceive you?

9 High-End Events to Follow and Learn From

9 High-End Events to Follow and Learn From

No matter your background, you've most probably heard about events such as the Met Gala, The World Economic Forum, ...

How to Be a Good Planner without Having a Degree

How to Be a Good Planner without Having a Degree

Here's a secret most universities don't want you to know: you can be a good planner without having a degree in event management. In fact, most successful planners don't have a degree in this field, since the education programmes in event management are rather new.

How to Run an Efficient Multilingual Conference

How to Run an Efficient Multilingual Conference

One of the main reasons why people attend events is to acquire fresh information. A successful knowledge transfer is the key to gratifying experiences. The whole point of running events is to spread insights, ideas, ... that has are of high relevance for the attendees.

8 Unusual Light Decorations to Level up Your Attendees' Experience

8 Unusual Light Decorations to Level up Your Attendees' Experience

You'd think that flawless planning, awesome speakers, and delicious catering are the keyelements to guarantee a successful event. There’s just one small detail missing here.

How to Make Your Guests' Experiences Original and Unique

How to Make Your Guests' Experiences Original and Unique

If you changed hats for a few days and went to events instead of planning them, you might notice multiple similarities regarding the attendee experience. It makes sense if you think about it.

How to Target an Audience for Your Next Event

How to Target an Audience for Your Next Event

The concept of an 'event audience' has evolved from what we once thought to be a by-default element - characterized more by its quantity and less by its quality - into something that is carefully analyzed and handpicked.

How to Evaluate Your Event Suppliers' Services

How to Evaluate Your Event Suppliers' Services

Our work as event planners depends greatly on the performance and efficiency of the suppliers we work with. Building long-term relationships with vendors you trust is critical for your event’s success.

How to Become a Leading Event Professional

How to Become a Leading Event Professional

Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.

How to Promote and Run a Product Launch Event

How to Promote and Run a Product Launch Event

Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?

How to Navigate the Differences Between B2B and B2C Events

How to Navigate the Differences Between B2B and B2C Events

Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.

5 Mistakes You'll Make When You Create an Event Website

5 Mistakes You'll Make When You Create an Event Website

Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.

How to Evaluate the Business Value of Your Events

How to Evaluate the Business Value of Your Events

With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.

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