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How to Choose the Right Platform for Your Virtual Events
What are the differences between virtual and face-to-face events? How do you launch virtual events? How do you gather virtual attendance? These are some of the questions event and marketing professionals are asking themselves.
5 Things that Will Kill the Event Experience
You can learn the basics of event logistics and planning after running just a few conferences or workshops. Understanding and designing an event experience may take you much longer.
The Future of Brand Activations? The Drive Through Pop-Up
The pandemic has drastically altered the way live experiences are produced and - while festivals are on hold - GDX Studios is working to find alternative ways brands can still connect with their audiences.
How to Stay in Touch with Your Attendees after the Event
How much time and thought do you typically put into planning and managing your events? Probably a lot. Planning an event is pretty much the same as building, promoting, and selling a product.
How to Create More Human Moments During Your Event
Why people do attend events? This question has many answers. Some statistics say attending events is all about networking and finding new business opportunities. Others say it’s more about learning and acquiring new information.
How to Strengthen Your Brand Positioning with Event Marketing
What place do you want to occupy in the mind of your target group? How do you want them to think about your brand?
How to Transform Your Attendees into the Heroes of Your Event
What’s your event about? Is it about your product, or maybe your brand or company? Although you may pursue different goals...
How to Facilitate Active Learning for Your Attendees
People attend events to learn new things and discover solutions to problems they may have. This happens regardless of how much free content one can access online. Real-time and in-person learning seems to be as appealing, if not even more, than online learning.
How to Manage Your Team’s Stress during a Crisis
Big or small, stress and crises happen a lot in the events industry. Whether it’s a planning crisis such as last-minute changes or flight delays or a world crisis such as a pandemic, stress is the predicament of every event.
How to Redefine Your Events Strategy to Withstand a World Crisis
We could never have imagined that one day, events would be prohibited and social distancing will become the new norm. But that day did come, and it’s shown us how fragile the events industry is in the face of a world crisis.
How to Make Your Postponed Event Better Than It Was
Lately, we’ve had to postpone countless events, conferences, and trade shows. The entire world of events was put on hold, waiting for better times. But while we’re waiting for that day, it doesn’t mean we should stop improving our event.
How to Inspire People at Your Events
Do you want to improve the experience you’re providing at your events? Then you’ll want to work on inspiring your attendees. It sounds odd, indeed, especially considering that a good event revolves around hassle-free logistics, great speakers, ...
Questions You Should Ask Your Event Technology Partner
Not too long ago, we were discussing whether or not you should have an event technology platform. After all, there were things you could do manually. In 2020, however, we’ve moved past this discussion.
How to Refine Your Event Content and Provide the Best Insights
Your event content is key to differentiating yourself from the competition. And that’s true regardless of your intentions. However, the competition is fierce. And it’s not about other events in your industry.
How to Run a Unique Congress People Will Remember
Congress planning and management requires an in-depth understanding of a community or industry.
How to Use LinkedIn to Promote Your Event
"LinkedIn is some sort of an online CV. I don't see how I could promote my event there." This is the common misconception people have about LinkedIn, and they would be right if we were still in 2015. Things have changed.
6 Challenges that Will Change the Events Industry
We all talk about event trends, best practices, and benchmarking, yet we spend almost no time on analyzing the risks and challenges the events industry may face in the near future.
How to Maximize the Impact of Your Event When It's Over
Here you are, saying goodbye to your speakers and urging your team to pack up. You can’t wait until everyone is out of the venue...
How to Make Large Events More Personal
We’re too often focused on designing and planning flawless events, yet we don’t spend any time on making sure we’re providing truly personal experiences for our attendees. Why is that so important?
How to Promote Your Event in 2020
You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the right attendees for your event.
