Is promoting an online event different from a physical one? No, it’s not, except for one significant detail. In the past few months, we’ve seen more and more brands moving from the physical to the online event environment. This means that suddenly, all of your competitors have started to run online events, too. This makes it harder to get noticed in the online clutter, which is already way too big and overwhelming.
Also, let’s not forget that at the end of the day, in the online environment, you’re not just competing with similar brands. You’re also competing with different industries, media companies, social media, video games, and all the other platforms that are clamoring for people’s attention online. So you’ll want to get smart about promoting your online event and do it the right away, with a well-thought-out strategy. Wondering how can you do that? We’ve got you covered. Check out these steps below to get your online event noticed by your ideal attendees.
Step 1. Work on your online event's brand
Good companies create content; great companies create media products as their marketing strategy. Your online event can also be a media product. What does this mean? Well, usually you may think about your online events as an extension of your brand. ...