News, tips & trends
How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B (business-to-business) events is nothing like organizing B2C (business-to-customer) events.
5 Mistakes You'll Make When You Create an Event Website
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
Etiquette for Event Managers - Hierarchy (part 1)
How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
ISE 2019 hosts world-renowned thought leaders and experts
As Integrated Systems Europe continues to expand its coverage of vertical markets served by the AV industry, the broadest ever range of thought leaders and subject experts will be speaking at ISE 2019 in Amsterdam.
How to Create a Facebook Ad for Your Next Event
If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.