News, tips & trends
How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?
nhow Amsterdam RAI Provides the Canvas for ISE Projection Mapping
Integrated Systems Events (ISE 2019) and RAI Amsterdam are combining forces to produce an exciting projection mapping display onto the façade of the brand new nhow Amsterdam RAI hotel.
Etiquette for Event Managers - Hierarchy (part 1)
How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
5 Mistakes You'll Make When You Create an Event Website
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.