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TIP! - Project Management for Events
The organising of an event can quickly become a complex challenge involving many different parties. As overall organiser, you must possess the necessary project management skills to coordinate the activities of all these different people.
How to Build Your Brand with Event Marketing
Social media marketing, affiliate marketing, content marketing, and SEO marketing are just a few of the options you have to promote and grow your brand. Add outbound...
How to Increase Your Conversion Rate with Events
Events are great for building and connecting with an audience. Whether you want to promote your brand or engage with your community, running an event is the most straightforward way to achieve your goals. But what if your intention is to attract more leads?
How to Create Your First Chatbot for Your Event Website
You see them pop up sometimes on websites: That chat window, prompting you into write down your question or start a conversation. The only thing is that by entering your request in the chat box, you won’t get an answer from a human being; you’ll be talking to an algorithm instead.
What Goals Can You Achieve with Event Marketing?
Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
How to Come Up with Unique Experience Ideas for Your Guests
Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.
Critical Things You Learn from Difficult Events
Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.
Mastering the Art of Event Strategy
Let me ask you a quick question: How much time do you spend on strategizing versus planning an event? If you’re like the majority...
How to Get People to Keep their Conference Bags
Whether you want to admit it or not, it's painful to prepare more than 500 bags for your attendees knowing that most of them will end up in the trash bin. Apart from being unsustainable and harmful to the environment, this ...
Things to Consider When Streaming Your Event
Nothing has changed in the events industry. We still do the same things we did 50 years ago: meeting each other to discuss different topics, build important connections, and listen to industry leaders.
How Branded Content Works for Events
Attention is scarce. Grabbing and maintaining someone's interest has become an art that marketers are trying to master.
How to Plan an Event on a Low Budget
Apart from time and effort, planning an event requires financial resources. Without a specific budget you can’t approach your event.
Crash Course Etiquette for Event Managers
Which etiquette rules should you take into account as an organizer? Etiquette may sound old-fashioned, but it isn't. And you certainly don't want to commit blunders.
From a Stress-Loaded Event to a Zen Experience
Events are stressful for attendees. Are you surprised? Usually, when we’re talking about the high complexity of the events industry, we’re referring to the organizers' planning and management experience.
How to Come Up with an Awesome Name for Your Event
Do you have a name for your event? Not yet, but maybe you'll think about it tomorrow? After all, it’s not so difficult to come up with something catchy, right?
How to Plan an Empowering Event for Your Employees
Your employees aren’t any less important than your prospects, leads, investors, or other stakeholders. Their work satisfaction will affect directly their efficiency, ...
5 Creative Ideas for Making an Impact with Your Event
Why do we plan events? Whom do we want to serve through conferences, seminars, and corporate events? What are the results we want to achieve?
How to Use Event Technology in 2019
Event technology is evolving fast. From online registering to ticketing, we end up using personalized event mobile apps, data-rich dashboards, ...
What Can You Learn from the World’s Most Influential Events
There are events, and there are … events. The same way as only a few startups end up becoming the true unicorns of an industry and attract multimillion-dollar investments.
How to Stage the Entertainment Experience at Your Next Event
A brief entertainment show can always spice up your event, boosting both the attendees' mood and experience. Obviously, entertainment sessions aren't always easy to incorporate into the event program.
