American Express Teams Up with DoubleDutch to Measure ROI

American Express Teams Up with DoubleDutch to Measure ROI

American Express announced that it has teamed up with DoubleDutch to launch an exclusive, data-driven dashboard for meetings professionals to help them measure ROI of their events.

Events & Technology: RFID

Events & Technology: RFID

Identifying visitors remotely - that's what RFID does. By linking RFID to online interaction, you can intensify the experience of your event even further. A fantastic breakthrough, but is it for any event?

Call for Entries - Eventex Awards

Call for Entries - Eventex Awards

The Eventex Awards will celebrate it's 5th anniversary by continuing to honor international event professionals in more than 10 categories including Best Event Mobile App, Event of The Year, Best Event Technology, ...

Two Apps to Electrify Your Event Marketing

Two Apps to Electrify Your Event Marketing

2014, videos started to make a huge impact on the events industry. Research has found that one video is the equivalent of 3,600 web pages, so it is safe to say that people have finally realized the power video can have on their event promotion.

6 Tips to Squeeze Your Event Budget

6 Tips to Squeeze Your Event Budget

If you're organizing an event, then the phrase 'the sky is the limit' rarely applies to the budget. How can you squeeze production costs to get the most out of the budget?

100% Cashless Festival

100% Cashless Festival

The TomorrowWorld music festival in Atlanta in the United States wants to ban cash and debit/credit cards completely from the festival site. Instead, payment will be made using the festival wristband, into which festivalgoers deposit money.

There's More to a Nametag Than You Might Think

There's More to a Nametag Than You Might Think

Nametags seem simple, but are they really? Why do we still so often see unreadable nametags at events? Or guests without a tag? Perhaps it's not as easy as we think. Here's some food for thought as well as tips.

7 Tips for Your Digital Invitations

7 Tips for Your Digital Invitations

Event organizers are opting more and more for digital invitations as a means to send out invites to guests. It makes sense: it's fast, easy and economical. But just what are the do's and don'ts when using email invitations?

10 Methods to Keep the Attention

10 Methods to Keep the Attention

When people listen passively to a presentation, their attention span on average is rarely more than 15 to 20 minutes. This gave rise to the idea to change speakers after 20 minutes. Research now shows that this is a huge misconception.

Events & Technology: Augmented Reality

Events & Technology: Augmented Reality

Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry? Is this just another cute gimmick or is there more to this electronic gadget?

Events & Technology: Google Glass

Events & Technology: Google Glass

Google Glass is currently the number one consumer gadget. Does this mean that soon all your conference participants will be sitting with the famous glasses perched on their noses?

What Do You Know About Event UI?

What Do You Know About Event UI?

Do you even know what UI means? It stands for user interface and the simple definition is that UI makes up your UX (user experience) good or bad. Your design is not just about your interface; it's about everything that touches your product.

What is a Hybrid Event and How Do You Organize One?

What is a Hybrid Event and How Do You Organize One?

The fact that there is great interest in hybrid events can be inferred from the commonly used search term "What is a hybrid event?". And rightly so.

How Big Data Can Make Your Events More Competitive

How Big Data Can Make Your Events More Competitive

Lately, everyone is talking about 'Big Data'. But what is it exactly? Is it all just hype or can you really use it? And to what extent can 'Big Data' contribute to improving your events?

Event Salaries Rise Due to Shortage of Talent

Event Salaries Rise Due to Shortage of Talent

According to recruitment agencies in the UK, salaries in the event sector are currently rising spectacularly due to the lack of talent.

Your Event Company on TV

Your Event Company on TV

Would you like to show your event company to the world? eventplanner.tv will come to you and make a complete documentary of your location, team building activities, concept etc.

Brush Up on your Event Knowledge from your Beach Chair

Brush Up on your Event Knowledge from your Beach Chair

Summer is halfway through. Just a few more weeks before the busy season for corporate events starts again. An ideal time to brush up on your event knowledge from your beach chair.

3 Changes for Your Event Website

3 Changes for Your Event Website

You have to have an event website in order to correctly market your event today. But what do you do to make sure that your event website is converting your visitors to attendees?

Best Of Events International 2015 in High Demand

Best Of Events International 2015 in High Demand

The Best Of Events International (BOE) listed a strong demand for exhibition places for the sixth edition from the 21st to 22nd of January 2015 in Dortmund. Already, more than 170 exhibitors have been registered.

Mobile is Here to Stay - infographic

Mobile is Here to Stay - infographic

Remember when Steve Jobs stood before the Macworld convention and touted the first-ever iPhone? Can you believe that was nearly 8 years ago? Mobile has a huge impact on the event industry and is here to stay.