Overview
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How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.

AI labelling rules have landed. Here is where they bite in event promotion
What changed on 2 August 2026, what it means for your campaign visuals, and the clauses to add to your agency brief.

TIP! - Checklist Event Budget
Drawing up a budget is a continuous, on-going process. It is best to start with a global approximation of costs. Do this before you ask for price tenders. This will allow you to check whether or not you are approaching your project realistically.

Who will be the Best Event Company or Venue of 2026?
eventplanner.net is awarding the best event venues and companies for the 10th time this year. Who will win the coveted award? Vote for your favourite now.

A Heat Plan for Your Outdoor Event
The June 2026 heatwave took out a string of European festivals in a single weekend. Not all were prepared for the heat. Two lessons.

How to Design an Attendee's Journey from Beginning to End
What makes a business truly successful? Is it the products? Or is it more about the marketing strategy? How do affluent entrepreneurs manage to turn their clients into loyal brand ambassadors? And most importantly, could we, as event professionals, learn something from them?

Business travel spending hits a record $1.71 trillion - but almost nobody is travelling more
Companies are spending more on business travel than at any point in history. They are not, however, sending many more people anywhere. This has direct consequences for anyone who organises events for a living.

Easyfairs completes acquisition of Xpo Group
Easyfairs Belgium has completed its acquisition of Xpo Group, acquiring 100% of the company's shares following its public takeover bid.

GL Events Buys Medical Congress Specialist MCO Congrès
French event group GL events has acquired 100 percent of MCO Congrès.

New Record Figures for Tomorrowland: 90,000 euros Profit per Day, 300 million in Revenue and 21 Million in Dividends.
The group behind Tomorrowland has set a new record year in 2025.

New in Tickets: Add Event Tickets to Apple Wallet and Google Wallet
The Ticketing module in the eventplanner.net event software gets a new feature today: your attendees can add their ticket to Apple Wallet or Google Wallet with a single tap.

How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.

Carpet is the Biggest Emitter in Your Event Build, and 78% of It is Used Just Once
New industry data suggests materials, not travel, are the part of your footprint you can actually do something about.

TIP! - Which Dress Code at Your Event?
In most cases, your guests will be free to dress as they please. In most cases but not always. Sometimes, a particular type of clothing will contribute to the atmosphere of your event or may be necessary because of specific (weather) conditions.

TIP! - What Permits do I Need to Organise an Event
When you are organising an event, you will probably need to apply for various permits and permissions. The following list gives an idea of the kinds of permits you require.

Satellite Events: How to Make One Event Happen in Ten Places at Once
For years, the big question in our industry was in-person, virtual or hybrid. That debate is settled: most planners now mix and match without thinking twice. But a quieter shift is happening underneath it, and it has a slightly confusing name. Satellite events.

TIP! - How to Choose a Party Caterer?
You don't choose a (party) caterer haphazardly. Also at an event, the love of the participants goes through the stomach. Catering is therefore very important and must match the objective of your event and the target group.

How to Learn More about Your Attendees Preferences and Needs
Being data-wise and making event-related decisions based on your attendees’ profile is not something to do on a whim. It's the same as understanding your potential customers' needs before launching a product.

The Age of AI: Booking an AI Thought Leader as Your Keynote Speaker
Choosing the right speaker to deliver the keynote address at a conference, an intimate corporate gathering, or a webinar on artificial intelligence (AI) can make or break your event.

5 Summer Reads for Event Planners
The festival season is in full swing, but between two events, you hopefully treat yourself to a lazy afternoon too. Beach chair, terrace or hammock: it doesn't matter, as long as there's a good book to go with it. We picked five titles that get your event brain going without feeling like homework.



