Inspiration
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How to Cut Expenses for Your Next Event
When it comes to cutting planning expenses, there are two types of event professionals: the 'resourceful' ones and the smart ones.
Sabotage your Event with a Bad Registration Form
There's nothing worse for an attendee than staring at a huge and complicated event registration form and not know where to start. An online registration form that you, as an event manager, approved for publishing.
What is the Emotional Value of Your Event?
Whenever we're about to measure the ROI of our events, we always tend to rely on data such as how many tickets were sold or how many times the event hashtag was used on social media.
How to Enhance the Quality of Your Event with Experiential Marketing
What's the difference between running an average and a high-quality one? What exactly levels up the quality of an event? Is it the venue? The program structure? The catering?
How to Design an Attendee's Journey from Beginning to End
What makes a business truly successful? Is it the products? Or is it more about the marketing strategy? How do affluent entrepreneurs manage to turn their clients into loyal brand ambassadors? And most importantly, could we, as event professionals, learn something from them?
How to Run a Multidisciplinary Conference
Whether we talk about educational, business, or brand events, multidisciplinary conferences are the optimal solution when you want to invite a diverse public, with different interests and areas of expertise.
How to Plan an Event against the Clock without Losing Your Head
If you want to annoy an event professional, tell him or her to "keep calm and carry on". Not sure about that? Think about yourself.
How to Build an Efficient Event Team that Will Happily Work for You
What makes an event team different from other teams? Is it the high work pressure? The amount of tasks? The constant need for creative thinking and a problem-solving mindset?
How to Find and Test New Event Solutions without Being Creative
There's no sugar coating it: Creative thinking is not as easy as multiple online gurus present it to be. As an event professional, you must be familiar with the challenges that come with brainstorming new solutions.
The True Value of Awesome Speakers and How to Find the Best Ones
If you aren't trying to attract the best speakers at your event, you're pretty much sabotaging yourself as a professional. Quality speakers are critical for your event's success.
This is How Biometrics Will Change the Event Industry
You don't have to work in Silicon Valley to understand how new technologies will shape the future of the event industry. As event professionals, we see it up close every day by experiencing the effects of new digital solutions that are gradually taking over the logistics.
How to Manage Conflict with Difficult Event Clients
We've all been there at least once: we receive an angry call (or email) from an event client, bombarding us with accusations or demanding explanations.
How to Reinvent Your Conferences with Progressive Pedagogy
There's no shortage of articles advising people on how to get the most out of attending conferences. However, there's one piece of advice these articles tackle the most: how to acquire new knowledge by attending conferences. Nothing unusual, right?
How to Save Time and Energy When Planning Your Next Event
Most organizers would agree that when it comes to planning events, time and energy are the scarcest resources. From juggling multiple tasks to facing unexpected situations, event professionals usually end up feeling burnt out with almost no downtime (not to mention zero family time).
How to Learn More about Your Attendees Preferences and Needs
Being data-wise and making event-related decisions based on your attendees’ profile is not something to do on a whim. It's the same thing as understanding the needs of your potential customers before launching a product.
How to Efficiently Manage Your Event Team
Are you the lucky one who feels part of an organic group that acts as one? Are you communicating with your team through quick glances and head movements? Most important, do you enjoy working with these people? If not, this article is for you.
4 Tips on How to Always Stay Up To Date in the Event Industry
The event industry is constantly changing and at a very rapid pace. New trends and technologies follow each other up at lightning speed. Staying up to date constantly is a must for every ambitious event professional.
5 Practical Steps on How to Build Up Your Event Community
Here's a universal truth: you can plan and run an event without caring about building a community. But if you're using events as a marketing tool and you ignore the necessity of growing a community around your brand, services, or products, then you can forget about positive ROI.
5 Factors to Be Aware of When You Schedule the Event Date
What does everyone do before purchasing an event ticket? Check their availability on that day(s). Obviously, if their schedule is packed with important commitments, people will probably decide not to attend your event.
The 5-Step Guide to Generating Memorable Event Experiences
Do you know what the best indicator that attendees loved your event is? They still remember it for days (or weeks!) afterward. Successful events are transformational and help attendees get out of their comfort zone by experiencing something different.
