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How to Attract More Attendees with Destination Marketing
Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.
How to Attract a Qualified Audience at Your Next Event
If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.
This is How AI Will Impact the Future of Event Planning
AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.
This is How Planning Fallacy Can Ruin Your Event
Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?
How to Set Up an Efficient Check-in for Your Next Event
If you want to start your event with a disaster, force your attendees to go through endless waiting lines and give them stressful check-in procedures. Also known as accreditation, the event check-in describes the access you are giving to your event and to specific areas at the event.
How to Personalize the Attendee Experience on Events
There’s no shortage of articles about designing and delivering engaging event experiences. Experts all around the world will tell you how important the attendee experience is for the success of your event.
How to Develop a Strong Strategic Vision that Will Boost Your Event
The obvious part of planning an event is defining and setting your goals. The difficult part, however, is running an event that stands on bulletproof strategies.
How to Design a Co-Creation Event
An important trend that will mark the upcoming year is event co-creation. While co-creation isn’t exactly a new concept, it’s strengthened its image as a highly efficient engagement tool.
How to Increase the Reach of Your Events with Inbound Marketing
From its beginning, inbound marketing grew into a powerful tool for entrepreneurs and marketers who want to build stronger relationships with their leads and transform strangers into loyal customers.
A Quick Introduction to Risk Management for Event Professionals
The life cycle of an event revolves around uncertainty and multiple risks. From assessing different safety issues to preventing food poisoning, risk management defines our daily activity as planners.
How to Build Excitement for Your Attendees
No matter how much you try to plan an engaging event, you'll always run the risk of it being a boring experience.
How to Set Up a Stress-Free Timeline for Your Next Event
Does this sound familiar? Everything around you seems to be collapsing, and you don't know what to do next. You need to make multiple phone calls and answer urgent emails at the same time.
How to Kill Your Event Marketing Plan (and How to Avoid it)
You may hate it, yet you can't ignore it: marketing is the key factor in guaranteeing a higher attendance rate. Powerful marketing campaigns are crucial.
How to Generate Revenue from Your Next Event
There's no shortage of reasons why we plan events. From promoting a brand to gathering likeminded people. But one objective seems to prevail: how can we generate more revenue from our events?
5 Harmful Myths We Believe About Event Professionals
It's impossible to ignore the avalanche of articles out there that describe the qualities a successful event professional must have. As a planner, you must skillfully manage stress and push the boundaries of creativity. You also must learn how to improvise and deliver flawless experiences...
How to Be Creative When the Event is Falling Apart
Have you ever been in either of these situations? Twenty-four hours before your event starts, you discover that there's an air controllers' strike and the speakers can't get to your event. Or, you realize that the band failed to appear.
How to Gamify the Learning Experience of Your Attendees
Apart from networking and changing the environment, people attend events to gain knowledge and learn new things. But the typical classroom event format (with the speaker talking and the audience taking notes) doesn't seem to work anymore.
How to Begin Your Career as an Event Planner
Good news: it's never too late to become an event planner. Age and background are irrelevant when it comes to making a change and pursuing a planning career.
6 Tips for Drones on Your Event
Spectacular aerial footage which completes the report on your event. Drones fly high and humming above your audience. The result: aerial footage of your meeting, event, congress or teambuilding.
How to Cut Expenses for Your Next Event
When it comes to cutting planning expenses, there are two types of event professionals: the 'resourceful' ones and the smart ones.
