Inspiration
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How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.
How to Apply a Business Mindset to Planning Events
Like any other endeavor that involves a target group, planning events follows the same rules as businesses. Skeptical?
5 Truths That Will Never Change in the Event Industry
Events and MICE industries are constantly evolving under the uninterrupted progress of technology and data analysis. Planning events is reaching new levels of complexity and digitization.
How to Get Innovative with Event Logistics
I bet you’d agree that the only thing worse than stress is boredom. But what do you do when your workday (and nights and weekends, since you are, after all, an event professional) combines them both?
How to Transform Your Attendees' Feedback into Valuable Insights
If you really want to know if your events are successful or not, then stop looking at the data. I'm serious! Checking the numbers and event KPIs won't give you a clear picture about your attendees' perceptions.
How to Run a Powerful Expert Session at Your Event
When we, as event professionals, are rushed by the planning urgency and pressured by the never-ending list of logistic tasks, we may overlook some of the most interesting meeting design techniques.
How to Maximize the Power of Surprise at Your Events
Back in the days, people would choose to attend events as a small reprieve from their work-home routine. The extraordinary experience would motivate people to leave their comfort zone and open themselves to the novelty.
How to Be Flawless in Your Event Execution
You are all set: The event planning went smoothly, and you’re ready to open the venue gates for the first arriving attendees. Everything seems under control. However, you are more nervous than ever. That’s normal.
What is the Necessary Attendee Data You Need to Collect?
How deliberate are you when designing an attendee registration form? Do you just use a general template and copy and paste the fields your attendees will fill in later? Or, on the contrary?
How to Upgrade the Experience of Your VIP Guests
Your special guests - how will you treat them? Whether these VIP guests are CEOs, industry leaders, or (local or foreign) government representatives, you’ll have to set up a totally different experience for them.
How to Strengthen Your Event's Brand with YouTube
Is YouTube still a thing in 2018? Absolutely! In fact, it’s bigger than ever. More and more people are gravitating toward video content.
Is Your Event Sustainable? Here's How to Make Sure
Being aware and responsible aren’t enough anymore. To align yourself with the new social and environmental norms, you must plan sustainable events.
How to Use Instagram Stories to Promote Your Event
Instagram is where it’s at these days. Used to edit and share photos, Instagram has transformed into a real wonder, and has also created an entire industry of influencers.
How to Create a Presentation that Will Grab the Attention
The surest way to lose the attention of your attendees is to have boring presentations all throughout your event. The struggle is real.
How to Build Attendee Personas for Your Event
Event audiences are like buyers; you must know them well if you want to make an impact. And by 'well', we mean 'extremely well'.
The New Roles of an Event Professional
What it takes to be an event professional changes at the speed of light these days, with more and more things constantly being added onto our plates.
How to Use Facebook Live for Your Next Event
Let’s start by saying that you should put your stage fright aside and broadcast your event.
How to Successfully Validate Your Event Idea
Have you ever taken your time to make or produce something, only to discover that nobody else cared about it? How painful is it to realize that all of the effort you put into this thing wasn’t appreciated, or worse, noticed?
How to Build Your Event's Brand in 5 Steps
The same way companies or media platforms are known for their brand identity, events also rely on expanding their outreach through a well-defined brand personality. That's why planning and communicating an event isn't enough.
How to Choose the Best Photographer for Your Next Event
Here's the harsh truth about prioritizing tasks when planning events: Often, you'll neglect essential aspects that you think aren't as important as the immediate logistic issues.
