Inspiration
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How to Build Attendee Personas for Your Event
Event audiences are like buyers; you must know them well if you want to make an impact. And by 'well', we mean 'extremely well'.
The New Roles of an Event Professional
What it takes to be an event professional changes at the speed of light these days, with more and more things constantly being added onto our plates.
How to Use Facebook Live for Your Next Event
Let’s start by saying that you should put your stage fright aside and broadcast your event.
How to Successfully Validate Your Event Idea
Have you ever taken your time to make or produce something, only to discover that nobody else cared about it? How painful is it to realize that all of the effort you put into this thing wasn’t appreciated, or worse, noticed?
How to Build Your Event's Brand in 5 Steps
The same way companies or media platforms are known for their brand identity, events also rely on expanding their outreach through a well-defined brand personality. That's why planning and communicating an event isn't enough.
How to Choose the Best Photographer for Your Next Event
Here's the harsh truth about prioritizing tasks when planning events: Often, you'll neglect essential aspects that you think aren't as important as the immediate logistic issues.
How to Guarantee an Effortless Registration Experience
Let me ask you a quick question: How much time do you spend on confusing or hard-to-navigate websites?
This is What People Want from Your Events
How many times have you thought about your attendees before planning an event? "All the time", I hear you saying.
5 Reasons Why You Should Always Segment Your Event Audience
One of the hardest things to do when getting any new event off the ground is managing the interaction with the attendees. From conveying the value of your event to designing attractive program activities...
How to Plan Events that Will Differentiate Yourself from the Competitors
The business world is changing at a fast pace. New industries, like FinTech or self-driving cars, are booming. These new dynamics will encourage people to build new platforms for networking and knowledge transfer.
How to Design Powerful Knowledge Sessions for Your Attendees
Have you ever wondered about the main reason why attendees come to your events? From engaging in unique experiences to exploring the networking opportunities, there are probably a few different answers.
5 Mistakes to Avoid When Searching for International Event Suppliers
Think there's no greater hassle than planning an event? Try running an event abroad.
How to Ignite the Creative Spark of Your Event Team
You’re wrong to think that creativity is a minor skill your planning team only needs when it comes to finding venue decoration ideas or deciding on your event’s graphic identity.
How to Get Your Reluctant Attendees to Feel at Ease
You know and dread them. No matter how well you've designed the event experience, a few attendees will always give you that look: the one that lets you know that they are completely unsatisfied, miserable, ...
How to Attract More Attendees with Event Email Marketing
There's one question on everyone's mind: Is event marketing dead? Are email opening rates getting lower by the day? Is sending emails a good way to promote an event anymore?
11 Smart Questions to Ask your Tent Supplier
Renting a tent for your event is a fine idea, but it can bring a few challenges. Much depends on the expertise and the experience of your tent supplier, as well as the quality of the material.
How to Promote Your Event Despite the New Facebook Restrictions
Well, the thing we feared the most finally happened: Facebook decided to change the rules. Users began seeing fewer viral videos and news articles shared by companies.
How to Develop Leadership Skills as an Event Professional
As if the logistic stress isn’t enough, event planners also must know how to lead event teams and volunteers. Sometimes we get it right; sometimes we make mistakes that may costs us work efficiency or mutual understanding.
How to Conduct an In-Depth Event Needs Assessment
Have you ever downloaded one of those generic event planning checklists, believing that the logistic process is the same for everybody? Did you ever try to adjust the management of your event to predetermined to-do lists that actually made no sense? Do you have an event protocol document that you never use?
How to Engage Your Virtual Attendees
Throughout the last years, we've gradually expanded the idea of event experience, making more and more space for the digital environment. Streaming technologies allow us to reach an incredible number attendees.
