What makes an event experience? Is it the knowledge and insights people get from the speakers? Or is it the networking session and multiple business relationships your guests form? It’s neither.
Yes, people do attend events to learn and connect. But they’re also looking for something extraordinary that will stay present in their memory. What could that be? Think about sensorial experiences. Pay attention to invoking the tactile, visual, olfactory, gustatory, and auditory senses. Unsure of what sensorial experiences you can design for your guests? Maybe this list of examples will inspire you.