Why people do attend events? Is it for the fresh insights they get from the speakers? Or maybe the outstanding opportunity to build new connections that will drive better sales or new collaborations?
The answers are yes and yes. But those aren’t the only reason people attend events—they also attend because it’s a great opportunity to get out of the daily office routine and experience something new.
So in addition to the event logistics, you’ll have to think about elements that really wow your attendees. One option is a light show or installation that can give your event a spectacular flavor and will create the unique vibe your guests are seeking.