Overview
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This is What People Want from Your Events
How many times have you thought about your attendees before planning an event? "All the time", I hear you saying.
5 Reasons Why You Should Always Segment Your Event Audience
One of the hardest things to do when getting any new event off the ground is managing the interaction with the attendees. From conveying the value of your event to designing attractive program activities...
Mini McDonalds at Your Party? It's Possible
Do you enjoy going to McDonalds, but do not like crowds? The company introduces a mobile restaurant in which up to five guests can eat.
How to Plan Events that Will Differentiate Yourself from the Competitors
The business world is changing at a fast pace. New industries, like FinTech or self-driving cars, are booming. These new dynamics will encourage people to build new platforms for networking and knowledge transfer.
Bea World 2018: the run for the Best Event Awards is open!
Nominees contesting for the renowned golden elephant awards will have the opportunity to present their projects live to the corporate jury and the audience during Bea World Festival, from November 21 to 24 in Coimbra (Portugal).
How to Ignite the Creative Spark of Your Event Team
You’re wrong to think that creativity is a minor skill your planning team only needs when it comes to finding venue decoration ideas or deciding on your event’s graphic identity.
How to Get Your Reluctant Attendees to Feel at Ease
You know and dread them. No matter how well you've designed the event experience, a few attendees will always give you that look: the one that lets you know that they are completely unsatisfied, miserable, ...
How to Attract More Attendees with Event Email Marketing
There's one question on everyone's mind: Is event marketing dead? Are email opening rates getting lower by the day? Is sending emails a good way to promote an event anymore?
Bankruptcy for Festival Tent Builder G3 Presents
The Amsterdam-based company G3 Presents, which supplies tents to thirty festivals in Europe including Rock Werchter, Pinkpop, Milkshake and Tomorrowland, is bankrupt.
11 Smart Questions to Ask your Tent Supplier
Renting a tent for your event is a fine idea, but it can bring a few challenges. Much depends on the expertise and the experience of your tent supplier, as well as the quality of the material.
Burning Man's founder dead: the event that changed the world
Larry Harvey, co-founder of the Burning Man festival, has died. He was 70. His festival changed the world as we know it.
How to Promote Your Event Despite the New Facebook Restrictions
Well, the thing we feared the most finally happened: Facebook decided to change the rules. Users began seeing fewer viral videos and news articles shared by companies.
How to Get Your Attendees to Publish Event Photos on Instagram
One of the reasons why we plan events is to create as much buzz about our brand as possible.
How to Conduct an In-Depth Event Needs Assessment
Have you ever downloaded one of those generic event planning checklists, believing that the logistic process is the same for everybody? Did you ever try to adjust the management of your event to predetermined to-do lists that actually made no sense? Do you have an event protocol document that you never use?
How to Engage Your Virtual Attendees
Throughout the last years, we've gradually expanded the idea of event experience, making more and more space for the digital environment. Streaming technologies allow us to reach an incredible number attendees.
How to Attract More Attendees with Destination Marketing
Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.
How to Apply Neuromarketing to Your Next Event
Having access to valuable marketing resources, you may find yourself applying different strategies. However, between Facebook ads and blog posts written by influencers, you may discover that you're missing something.
How to Attract a Qualified Audience at Your Next Event
If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.
This is How AI Will Impact the Future of Event Planning
AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.
This is How Planning Fallacy Can Ruin Your Event
Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?
