Snapchat can offer your event a lot more than you might think. The times of it being teenagers-only are long gone. This social media giant can, if you approach it well, offer you quite a bit of free promotion.
24 hours. That's the maximum amount of time you have to look at messages on Snapchat. And that which you watch will only appear for 10 seconds before it disappears for good. 100 million users click on the famous little ghost once or several times a day, to make sure they don't miss out on anything. Strangely enough, this medium is barely used in the events industry. A mistake. This is why we will list all the options for you.
Snapchat for dummies
For those of you who are unfamiliar with Snapchat, we will give a brief explanation. With this free app, you can make photos and videos appear for a maximum of 10 seconds on the screen of your friends. They can also read your message, but then it will disappear permanently. You can also place them on your 'story', so that your Snapchat friends can click on it for 24 hours.
Snapchat has mainly become popular among teenagers who started to use the platform en masse a few years ago, when their parents joined Facebook and they lost their online privacy. But Snapchat has since grown in popularity among other target audience as well.