More than 40% of small businesses are hosting events. 71% of people feel that holding events is important to the success of their organization. Only 3% hires an external event planner. These are some of the remarquable results of the Constant Contact Attitudinal Survey that provides some great insight into small business events.
The infographic below shows how the 'occassional event planner' defines an event, what it means to their organization, how they attract an audience and the challenges they face in pulling it all together. Within the world of small business and nonprofits lies a vibrant event subculture largely steered by do-it-yourselfers.