Tomorrowland bets on NFTs

Tomorrowland bets on NFTs

FTX Europe, a leading global cryptocurrency exchange, today announced its partnership with Tomorrowland to help them make the leap into web3 and NFTs to create experiences that benefit the People of Tomorrow.

"It's exciting to see the continued blending of crypto, music, and events", said Sam Bankman-Fried, CEO & Founder of FTX. "We're proud to partner with Tomorrowland to bring their truly unique and magical events to the digital space by supporting their Web3, NFT, and crypto-related initiatives. We're also aligned in our shared belief that community, accessibility, transparency and sustainability are the leading factors for a better Tomorrow. The Quest by FTX will give attendees of this Tomorrowland Winter a fun and interactive way to gain access to exclusive events."

This partnership marks the start of a long-term initiative between FTX Europe and Tomorrowland to bring the best in Web3 to their upcoming events including the annual iconic Tomorrowland in Belgium, Tomorrowland Winter and the award winning digital festival Tomorrowland Around The World. The partnership will explore a variety of applications of Web3 and blockchain technology including NFTs for art, music, and ticketing, events in the metaverse, and cryptocurrency payments. Tomorrowland's evolution to web3 is an opportunity to establish a deeper connection to the community and engage festival goers with streamlined ticketing options, artists with new creative outlets, and fans of Tomorrowland with the ability to earn, collect or buy digital Tomorrowland assets. 

Michiel Beers, Founder of Tomorrowland, said, "Since day one it's within the DNA of Tomorrowland to never stop pushing the boundaries of creativity and innovation, to create the most unique experiences and important moments for our global community, The People of Tomorrow. The evolution to web3 opens a lot of possibilities for our endless imagination and also the opportunity to tighten the bonds of our community in the coming years."

Tomorrowland started in 2005 as a festival with 10,000 attendees organized and still owned by two Belgian brothers. Now in its 16th year, Tomorrowland is one of the largest electro musical festivals in the world with more than 400,000 attendees to its annual summer festival with tickets always selling out in less than an hour. Tomorrowland has been voted the World's Best Music Event five times at the International Dance Music awards, and has been officially recognized by the UN in the name of Secretary General Ban Ki-Moon. This new partnership is another step in an ongoing evolution to make Tomorrowland the ultimate experience in every detail, starting with cashless payments made using the festival bracelet to an FWA of the Month and 2021 Webby Award Winning digital event, Tomorrowland Around the World.  

The partnership will kick off with a unique activation called, The Quest by FTX, which will allow Tomorrowland Winter festival attendees to collect the first 1500 of a planned collection of 6,500 NFTs and earn a unique experience. There will be five locations hidden throughout the mountains that festival goers will have to find and then scan their event bracelet for entry, with 250 winners selected each day of Tomorrowland Winter. These tickets entitle 1,500 attendees access to exclusive concerts held at a secret location over three nights (3/23 - 3/25). 

You can view the full NFT collection and learn more about getting your own digital piece of Tomorrowland history here:

Source: Photo: Tomorrowland


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