Nominees contesting for the renowned golden elephant awards will have the opportunity to present their projects live to the corporate jury and the audience during Bea World Festival, from November 21 to 24 in Coimbra (Portugal).
Time has come for the 13th Best Event Awards, the annual initiative that recognises and promotes excellence in events and live communication, and for the first ever Best Location Awards. Both initiatives will take place within Bea World Festival. Over the years, the Best Event Awards have helped participating companies in finding inspiration and new ideas for their events and is now acknowledged as the main and most challenging international industry recognition.
As in previous years, nominees contesting for the renowned golden elephant awards will have the opportunity to showcase their projects livein front of a prestigious jury composed of top corporate event professionalsplus senior representatives of national event agencies associations. "The jury will judge each entry on a number of criteria", explains the president of the Jury Gerd De Bruycker, MarketingDirector Northern Europe at Cisco Systems. "Creativity, which is not just an idea, but can also be an innovative approach to a specific aspect of the event; ROI and effectiveness, as ROI is key in today’s marketing world and, as corporate event marketers, we need to prove the ROI of our events; and finally the communication strategies, that should be effective in addressing and communicating to the target audience."
New for 2018 is the distinction of the two Macro Categories (B2B and B2C) into two sub-categories each, according to the budget of the event (less than €500,000 / over €500,000), in order to collect in these categories projects better comparable to each other. Also new is the Media Eventcategory, dedicated to events specifically – even if not exclusively – targeted to journalists such as press conferences, press days, and press presentations.
Best Location Awards
In the context of Bea World Festival, with the aim of rewarding the entire value chain of the events industry, the very first annual Best Location Awards will take place to celebrate one of the fundamental ingredients for the success of an event. The Best Location Awards thus recognises the best event venues and the best destinations and convention bureaus of the world. Venues will be evaluated depending on their suitability for hosting different kinds of events, such as conventions, trade shows, product launches, etc.
The Best Location Awards are also open, in a dedicated category, to destination marketing organisations, convention and visitors bureaus and organisations for territorial promotion within MICE.