An event without a well-designed identity is like a brand without a logo. Which would you rather wear when running a marathon: Nike shoes or plain running shoes with no branding identifiers?
You’re probably going to choose Nike. The same thing happens when you plan an event: If you want to build a long-lasting event with multiple editions, you'll want to work on your event’s identity and branding. Apart from that, you’ll also have to find ways in which you can express your event’s identity, making it clear what makes you different from the rest. To help you get started, we’ve put together a few event branding examples that are both powerful and memorable.