Red Bull is running events. Tesla and Space X are running events. Apple is running events. But how about you? "I’m working/running a small startup. We don’t have the resources or the need to run events yet", I can practically hear you saying.
And although I understand your argument, I think you’re making a very big mistake of discarding branded events. Yes, you have a small team, maybe a tiny revenue, and 99 problems to solve. You might not think you have the time, mind, or resources to plan an event.
However, let me tell you that running events can be the smartest decision you’ll ever make for your brand. And these events don’t have to be large conferences or galas. You can always start with small meet-ups, where you can gather like-minded people who are interested in your brand or believe in the potential of the solutions your startup is offering.
These attendees can subsequently become your die-hard fans who’ll take on the role of brand advocates. Moreover, you can find new team members who’ll be happy to contribute to the growth of your startup. Not convinced yet? Then check out these reasons why startups should run events:
Events can be powerful marketing tools
Content marketing, remarketing, and social media marketing are just a few examples of the marketing efforts startups make to grow their exposure. Yet, only a few understand the potential of running events as a ...