Where does networking happen? Before the event or during the networking sessions? Or maybe it occurs randomly while people are changing rooms to attend different seminars or listen to different speakers? Yes, yes, and yes.
But networking also happens at the event bar, while people are waiting for their drinks or picking their next cocktail. This is a perfect social context embedded into your event. To make it more enjoyable and memorable, think about spending some more time on envisioning the event bar design. Here are some beautiful ideas that will help you.