If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.
Although it’s encountering some challenges and currently in the hot seat for different privacy issues and concerns, Facebook still remains one of the most powerful marketing tools in the world.
In fact, according to an article published by The Wall Street Journal, “Google and Facebook Inc. have dominated the U.S. digital advertising market for years, earning them the title of ‘the digital duopoly’ and leaving competitors scrambling for crumbs.” The latest news predicts that Amazon might eventually take over that title, but until then, it’s safe to say that Facebook is one of the most powerful advertising platforms out there.
That means that if you want to make an impact, you might want to try designing a Facebook campaign. Facebook’s extended reach means you can find more people. Moreover, you can define the type of people you want to attract to your event by specifying their demographic characteristics and interests, or even indicating the groups they are usually following.
The downside is that it takes time to understand what works best ...