Start-Up: Virtual Event Bags
Virtual event bags offer a nice alternative to the traditional goodie bags that are handed out at events. Most traditional goodie bags are filled with promotional items that are largely tossed immediately in the trashcan.
Not good for your sponsors, your event, or the environment.
The virtual goodie bag offers your sponsors a nice alternative. You simply invite them to add their offers to the virtual bag online. Then you send a link to all the attendees at your event. You and your sponsor can instantly see which items are successful and which are not. Detailed reports on clicks, views, opening rates and conversions provide a useful overview of the ROI and the value of your event to your sponsor. Even the environment benefits because you’re helping to avoid a mountain of trash.
In this 'Start-up' series we discover starters with an innovative offering that is beneficial to the event sector.