Start-Up: RealLifeConnect

Start-Up: RealLifeConnect

RealLifeConnect uses the power of NFC (Near Field Communication) or smart badge. Using a simple swipe of their badge, participants can share their experiences during an event. Those can be about the event itself, or about a particular brand or specific product. Thus, RealLifeConnect creates leverage that launches offline events into the social digital space.


The platform consists of hardware and software components that connect you seamlessly from the physical real-world event to the digital world of Facebook, Twitter, LinkedIn or Foursquare. This will enhance the way your participants experience the event as well as allow you to mine information regarding their activity at the event.


This unique and robust form of social involvement provides a major incentive. It enriches the experience of your offline event and expands the reach of the message you are bringing with your event. Why? Because, with a single swipe of a badge, your participants can share images or conversations among themselves on various social media outlets.


The platform can be implemented for projects big and small. You would be just as good using it for a business party for 150 attendees as you would for a massive event breaching 20,000 or more attendees. The hardware stations can be easily configured and are simple to integrate in any setting. And suppose that you already are using a similar infrastructure or idea? If that's the case, then you can simply use the RealLifeConnect Platform as a Service (PaaS) as an API for integrating functionality. RealLifeConnect, thus, offers you a one-stop shop solution. 


In this 'Start-up' series we discover starters with an innovative offering that is beneficial to the event sector.

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