Ticketmaster cuts 350 jobs in 25 countries - and bets the future on AI

Ticketmaster cuts 350 jobs in 25 countries - and bets the future on AI

Ticketmaster has cut around 350 jobs, roughly 8% of its global workforce, in a restructuring that hit engineering, product and design teams across 25 countries. Contractors were also affected.


The Live Nation subsidiary announced the cuts on Wednesday, just one day after its parent company reported a record-setting first quarter.



The cuts are framed as forward-looking, not corrective

Ticketmaster's Global President Saumil Mehta - who joined the company after senior roles at Square overseeing Cash App, Afterpay and TIDAL - told industry publication Pollstar that the goal is sharper prioritisation in engineering, product and design. According to Mehta, the company is flattening layers, consolidating ownership and restructuring teams to put more energy behind specific initiatives. The executive leadership team itself remains unchanged.



The numbers behind the decision are unusual

Live Nation's Q1 2026 results showed total revenue of $3.8 billion, up 12% year on year. Ticketmaster alone posted $765 million in revenue, up 10%, and processed 138 million fee-bearing tickets through late April - a 9% gain. In other words, this is a layoff inside a company that just had a strong quarter, with leadership signalling that the cuts are about positioning for the next 12 to 24 months rather than reacting to past performance.



At the centre of that positioning is AI

In a keynote on 15 April, Mehta cast artificial intelligence as a kind of foundational infrastructure - a "new utility" that should underpin a reimagined fan experience. Slides from that session previewed a revamped purchasing flow with more transparent inventory, seat views and pricing, alongside work on the mobile experience and event search. The current cuts appear designed to free up capacity and budget for that overhaul.



The strategic reset comes against a difficult legal backdrop

In April, a federal jury found that Live Nation and Ticketmaster illegally monopolised the US ticketing and amphitheatre markets - a victory for a coalition of 33 states and Washington, D.C., who are seeking up to $700 million in damages. Some have gone further and called for Live Nation to be forced to divest Ticketmaster. Live Nation has said it plans to appeal. Separately, the company agreed to pay $9.9 million to settle a Washington, D.C. probe into deceptive ticket pricing, with regulators finding it had advertised artificially low prices and disclosed mandatory fees only at checkout for at least a decade. A $450 million charge linked to the federal verdict and ongoing state litigation tipped Live Nation into an operating loss of $371 million for the quarter, despite the headline revenue growth.



For the broader event industry, the signal is twofold

Ticketmaster is doubling down on AI as the next competitive frontier in ticketing - a category where transparency, pricing and the mobile experience have been long-running pain points for organisers and fans alike. At the same time, the legal cloud overhead is unlikely to lift quickly. How Ticketmaster delivers on its product roadmap over the next two years, and how the antitrust verdict ultimately resolves on appeal, will shape ticketing well beyond the company itself.

Source: Yahoo Finance, Photo: iStockPhoto 2172989534

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