Flanders Expo

Flanders Expo

Flanders Expo
  • Maaltekouter 1, B-9051 Gent

Email Marketing Specialist

Job details

As an Email Marketing Specialist you coordinate and validate all email campaigns of your internal customers, the event teams.

Job description:

  • Within the central marketing department you are part of the digital team together with specialists in the field of SEO/SEA, websites, social media.
  • You coordinate and validate all email campaigns of your internal customers, the event teams.
  • You train event marketers in best practice email campaigns with a focus on content, segmentation and conversion.
  • You implement best practice email marketing templates and optimize flows.
  • You stimulate A/B testing, analyze results and make recommendations for improvement.
  • You become the internal specialist in Salesforce Marketing Cloud and you offer support to your colleagues.
  • You create email journeys and develop a marketing automation strategy.


  • You have a strong interest in new media. You are passionate about the digital world and eager to learn. Within email marketing you always follow the latest trends and developments.
  • You have an analytical mind and you work result-oriented.
  • You are able to multitask and are stress resistant.
  • You are hands-on and have strong problem-solving skills.
  • Organizing and planning efficiently is no problem for you.
  • You are communicative and you have good persuasion skills.
  • Ideally, you have at least 3 years of experience with email marketing / marketing automation campaigns, strategy and tools.
  • Knowledge of Salesforce Marketing Cloud (SFMC) is a plus.
  • Extra kudos for knowledge of HTML and CSS.

Job offer

  • A passionate team and lots of fun
  • A challenging, exciting opportunity within a dynamic company
  • Permanent access to knowledge enrichment through training and our own Academy Online
  • A culture of objectivity, optimism and working with an open mind
  • Open communication through newsletters, Good2Talk sessions, annual report, kickoff meeting, ...
  • With initiatives such as Meeting free Friday, we monitor the mental well-being of our colleagues
  • Flexibility based on trust - the job must be done
  • Transparent evaluation system according to the principle of continuous feedback
  • A varied job with a high degree of independence
  • You usually work from our offices in Ghent, which are easily accessible by public transport. Sporadically you move to the other Easyfairs locations in Brussels, Namur or Antwerp.
  • Working from home is possible after a break-in period.

Contact details

Apply now

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