Flanders Expo

Email Marketing Specialist

As an Email Marketing Specialist you coordinate and validate all email campaigns of your internal customers, the event teams.

Within the central marketing department you are part of the digital team together with specialists in the field of SEO/SEA, websites, social media.
You coordinate and validate all email campaigns of your internal customers, the event teams.
You train event marketers in best practice email campaigns with a focus on content, segmentation and conversion.
You implement best practice email marketing templates and optimize flows.
You stimulate A/B testing, analyze results and make recommendations for improvement.
You become the internal specialist in Salesforce Marketing Cloud and you offer support to your colleagues.
You create email journeys and develop a marketing automation strategy.

You have a strong interest in new media. You are passionate about the digital world and eager to learn. Within email marketing you always follow the latest trends and developments.
You have an analytical mind and you work result-oriented.
You are able to multitask and are stress resistant.
You are hands-on and have strong problem-solving skills.
Organizing and planning efficiently is no problem for you.
You are communicative and you have good persuasion skills.
Ideally, you have at least 3 years of experience with email marketing / marketing automation campaigns, strategy and tools.
Knowledge of Salesforce Marketing Cloud (SFMC) is a plus.
Extra kudos for knowledge of HTML and CSS.

A passionate team and lots of fun
A challenging, exciting opportunity within a dynamic company
Permanent access to knowledge enrichment through training and our own Academy Online
A culture of objectivity, optimism and working with an open mind
Open communication through newsletters, Good2Talk sessions, annual report, kickoff meeting, ...
With initiatives such as Meeting free Friday, we monitor the mental well-being of our colleagues
Flexibility based on trust - the job must be done
Transparent evaluation system according to the principle of continuous feedback
A varied job with a high degree of independence
You usually work from our offices in Ghent, which are easily accessible by public transport. Sporadically you move to the other Easyfairs locations in Brussels, Namur or Antwerp.
Working from home is possible after a break-in period.

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