Product Launches

You are more than ready. Your new product or service is shining and ready to be launched. You have thought very carefully about everything: after market research, it appears that your new product is a must-have for your target group. This means that in your product roadmap, you know perfectly who your target group is, and what they are struggling with. You will solve these problems with your new product or service.

A product launch is a lot of work. You have to come up with a nice concept, outline a marketing plan, find a suitable venue, provide catering, rent AV equipment, provide a promotion team, engage an event agency, and so on. The list of to-dos is very long at a product launch. That is why a professional planning company that helps you with your product launch, with a product launch plan, is a great idea!

Product launches from A to Z

Everything starts with good planning when you are going to launch a new product. Drawing up a timeline, which lists all the steps you need to take to meet your deadline, is useful. Think of times when your sales team, partners (advertising, promotion), and suppliers have to join in. You can also work digitally: we offer rock-solid professional event planning software, which is also completely free.

The phase that follows is sometimes called the pre-launch phase. You organise it according to the 'moment supreme': the product launch itself. You increase the enthusiasm of your target audience (what can they expect). And at the same time, you also create a bond of trust with them. You do this by sharing valuable information and profiling yourself as an expert.

Leaking a little information to the press, when you are going to give a product presentation, is not wrong. Look at Apple and Tesla. It works! You let the press and, more importantly, your community speculate about your new product or service. The official press release is then before the launch date itself.

Fortunately, you are not alone in the world, involve your partners in your product launch. Those who have an interest in your product will be extra motivated to support you with your product presentation. Without asking you will never know what you can gain. Just dare to ask for help. That collaboration can be very creative, your partner can put your press release on his website with a short explanation of how he contributed to the creation of the new product.

Today you can no longer do without: ambassadors or influencers. Send them your product a few weeks before the official launch or show them your services. Encourage them to try your product and post it. Your marketing team can, of course, also place advertisements or do social media campaigns, but the 'voice' of an influencer from your target group comes across as more authentic and is valued more highly.

The product introduction itself? Surprise your target audience!

Do something unexpected, a publicity stunt with your new product taking a central role.

With product presentations, you can show your product to the world. And there are other possibilities to surprise the people in your target group. Examples include product videos, free demos, high-level giveaways, and downloads. Or promotions where people can test your new product for a while and get their money back if they are not satisfied. For example, also search for events or fairs where you can present your new product.

Of course, you can focus your product launch around one specific moment, you will focus all your communication, your social media, direct emails, website, and so on, on that moment. But you can also opt for a different approach where you spread your campaign to introduce your new product over several weeks instead of communicating everything at once. Repetition works, remember?

And post-launch: keep communicating after your product launch, for example, about new features, satisfied users, and so on. Don't let the flame die out because returns can also be achieved during this period. Not all your leads buy immediately when you introduce your new product. In this post-launch period, you also have to convince the doubters and get to work with their objections.

Brand protection

You have that fantastic product. How does it remain your product? For that, you have to protect and register your trademark. This way, your brand name is protected against competition that would use an identical or very similar name. If this does happen, you can take legal action.

Are you going for a product launch?

Do you want to launch a new product with a fantastic event? Then the companies in the list below can help you. They are happy to support you in the planning, organisation, and follow-up of your product launch. Thanks to their knowledge and expertise in launch strategies, surprising concepts, and professional guidance, you can count on a successful product launch and your new product will become a star!

Your company on this list?

Are you an expert in organising product launches? Then add your company to the list below. This is how it works: create a free business page, provide clear photos and clarifying texts and off you go. This way, as a product launch expert, you will get noticed by countless professionals who want to a organise product launch, or in other words, by your potential customers.

If you want to discover other high-level tools that boost your company in addition to this way of marketing, including social media, please contact our marketing team. They will be happy to draw up an action plan for you, which targets your target group.