Product Launches

Are you going to do a product launch? This is exciting, because organizing a product launch is key to getting your product or service to sell well afterwards. Attracting attention is the message! These companies help you organize your product launch.

Maction Business Events

Maction Business Events

Write review Almere

Maction Business Events & Meetings is the business event agency within the world of Traffic & Transport where we take care of the stylish and creative dot on the I. We know your objective and target audience through one every time

Behind the Curtains

Behind the Curtains

Write review Geraardsbergen

A birthday party with “a corner”. An original reception organized down to the last detail. A nice company outing with all the dots on the i. An event planned from A to Z.

Bravo Productions

Bravo Productions

Write review Jenkins

Founded in 1987, Bravo Productions is an award-winning, full-service event planning and production company specializing in designing and staging world-class corporate, association, government, military and non-profit functions nationwide.

prestagency

prestagency

Write review Paris

Parisian event agency, designs each new event, whether virtual, hybrid or physical, as a memorable experience.

Tante Pollewop Events

Tante Pollewop Events

Write review Dieren

Do you need help organizing your event? Then you've come to the right place! With a combined experience of more than 20 years in organizing markets, small festivals, weddings, staff parties, ...

Festor

Festor

Write review Kortrijk

We are an event management & production studio. We produce events, but above all we create events with meaning.

Format+

Format+

Write review Londerzeel

With Format + you get a significant partner for all your events, exhibition stands and product launches.

Wicked Experience Design

Wicked Experience Design

Write review Houston

Wicked Experience Design is a boutique event planning, management and experiential strategy agency focused on corporate and nonprofit meetings, trade shows, and special events.

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BUDA Agency

Write review Vilvoorde

For today’s brands capturing people’s attention is the highest good. How to win the attention? Simple, or so it looks like...

We Make You Happy

We Make You Happy

Write review Gent

WE are a team of experienced, loyal & dedicated event professionals. A small team with a light structure but with a large network of partners and suppliers, who are all at your service.

Event House ltd

Event House ltd

Write review Nairobi

Event House Limited is an event management company based in Nairobi that specialises in conceptualising, creating and executing memorable events for our private & corporate clientele across East Africa.

Proekta

Proekta

Write review Moscow

We are brand experience and event marketing agency. Since 2011 we helped more than 80 global companies from all continents to come in, launch and develop their products, services and partnership programs.

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Conective

Write review Oosterhout

In the Netherlands, Damenson Unlimited is a company with 'unlimited' possibilities in the field of ICT, Multimedia & Entertainment.

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Health Events

Write review Ternat

Health Events focuses on organizing events, seminars, study days, symposia and congresses on current topics from both social and business economic sectors.

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Eleven3

Write review Brussel

Our creative concepts are designed to take into account all the wishes of the client.

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Zanzibar bv

Write review Antwerpen

Zanzibar is an event marketing agency with a thorough and trustworthy 'go between' function within the music and broad-cultural event world on the one hand and the corporate world on the other. Zanzibar makes the difference through a healthy mix of experience

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Boris Agency

Write review Mechelen

BORiS is an engagement marketing agency, specialized in live communication, brand activation and content- and event marketing.

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New Way 2 Go

Write review Antwerpen

NEW WAY 2 GO has extensive experience in organizing large and small-scale trade and public fairs, events and congresses. You have also come to the right place for small company parties, staff outings or open days.

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Fletcher Hotel-Restaurant Mooi Veluwe

Write review Putten

A beautiful setting for business meetings For the business visitor, everything is available to make their stay as pleasant as possible. At Hampshire Hotel - Mooi Veluwe you will find the best possible setting for your business meetings and training courses.

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GP Strategies Netherlands

Write review Hoofddorp

Working Worldwide for many Fortune 500 companies, GP Strategies Netherlands are THE experts in event planning, event marketing and coordination and logistics.

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DiGiDRIVE

Write review Roeselare

Demeyere Events organizes small and large events for all budgets. By focusing on hospitality and a close relationship with the customer, my goal is to organize the perfect event for you.

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"a little DAB'll do ya!"

Write review Indianapolis

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Beo

Write review Antwerpen

Exhibitions, Events and On-field communication

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Sepia Events nv

Write review Beveren

SEPIA offers its customers tailor-made solutions around BRAND PRESENCE and CUSTOMER EXPERIENCE at locations where the consumer comes into contact with the Brand or Product such as points of sale (POS), events or pop-ups.

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With Arti - Events and more

Write review Den Haag

Surrender to event management and show what the possibilities of your company are. The possibilities are enormous and can be adjusted as desired.

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Festevents bvba

Write review Geraardsbergen

Organizing is custom work! Are you as a company or private individual looking for a perfect organization of your event, look no further and contact us, we are more than just an event agency.

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De Aanleiding eventmanagement

Write review Hengelo

De Aanleiding event management, with its Twente roots, is specialized in organizing events for both the business and private market. Based in Hengelo, we work with 10 experienced, enthusiastic employees.

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Comith

Write review Affligem

Organizing an event yourself requires so much resources and time that your core activities suffer. Comith Event works out a strong concept together with you and takes care of all practical tasks from then on.

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Totem - Total Event Management

Write review Leiden

TOTEM specializes in organizing meetings where information transfer is central. Whether it concerns the presentation of a new product, a conference or a staff meeting ...

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All Incentives

Write review Breda

All Incentives is an organization agency for business activities. We organize company outings, team building or promotional activities and product launches, as well as anniversary celebrations and network meetings.

Most recent reviews

Average review score 9.7/10. Based on 430 reviews about companies in the category 'Product Launches'.

Ofcores

Ofcores

Perfect

|Friederike Jaich (EU Tax Observatory)|21/06/2022

Of Cores helped us to organize our first high-level annual conference in Brussels. We have been working with Bianca and Nathalie who have been really friendly, reactive, proactive, professional, and flexible during the whole process despite June being a very busy month in Brussels. We were really happy with their service, the whole conference went super smoothly without any problems. They provided high-quality technical support and ensured a perfect finish of the decor. They exceeded our expectations by far and we will definitely be working again with Of Cores for our future events.

BIZZevents bv

BIZZevents bv

June 2022

|Roland Schleusner (Nerthus)|15/06/2022

I asked BIZZevents to organize a party for about ninety participants. They gave tips for the venue, the type of atmosphere, the caterer and the DJ.
The organization was perfect, without any problem.
For me they passed with great distinction.

Ofcores

Ofcores

Perfect first collaboration

|Delphine Steck (Powwow)|10/06/2022

We collaborated for the shooting of images during a summit.
The Ofcores team was very reactive and friendly despite all the organization of the summit they had to manage at the same time.

To The Point Events

To The Point Events

Satisfied customers!

|pommeline claesen (iinno-benelux)|03/06/2022

A very pleasant collaboration, easily accessible, good communication,... From design - implementation - follow-up, everything went smoothly. We are still very satisfied with our stand!😍

Product Launches

You are more than ready. Your new product or service is shining and ready to be launched. You have thought very carefully in advance: after market research, it appears that your new product is a must-have for your target group. This means that in your product roadmap you know perfectly who your target group is, and with which pains they are struggling. You will solve these problems with your new product or service.

A product launch is a lot of work. You have to come up with a nice concept, outline a marketing plan, find a suitable venue, provide catering, rent AV equipment, provide a promotion team, engage an event agency and so on. The list of to-do's is very long at a product launch. That is why a professional party that helps you with your product launch via a product launch plan is a great idea!

Product launches from A to Z

Everything starts with good planning when you are going to launch a new product. Drawing up a timeline, which lists all the steps you need to take to meet your deadline, is useful. Think of timings where your sales team, partners (advertising, promotion) and suppliers have to join in. You can also work digitally: we offer rock-solid professional event planning software, which is also completely free.

The phase that follows is sometimes called the pre-launch phase. You organize yourself according to the moment supreme: the product launch itself. You build tension towards your target group (what can they expect). And at the same time, you also create a bond of trust with them. You do this by sharing valuable information and profiling yourself as an expert.

Leaking a little information to the press, when you are going to do a product presentation, is not wrong. Look at Apple and Tesla. It functions! You let the press and, more importantly, your community speculate about your new product or service. The official press release is then before the launch date itself.

Fortunately, you are not alone in the world, involve your partners in your product launch. Those who have an interest in your product will be extra motivated to support you with your product presentation. You have a 'no', you can get a 'yes', just dare to ask for help. That collaboration can be very creative, or your partner can put your press release on his website, with a short explanation of how he contributed to the creation of the new product.

Today you can no longer do without: ambassadors or influencers. Send them your product a few weeks before the official launch, or show them your service. Encourage them to try your product and post it. Your marketing team can of course also place advertisements or do social media campaigns, but the 'voice' of an influencer that comes from the target group itself comes across more authentic and is valued more highly.

The product introduction itself? Surprise your target audience!

Do something unexpected, a publicity stunt with your new product in a central role.

With product presentations you can show your product to the world. And there are other possibilities to surprise the people in your target group. Examples include product videos, free demos, high level give-aways and downloads. Or promotions where people can test your new product for a while and get their money back if they are not satisfied. For example, also search for events or fairs where you can present your new product.

If you focus your product launch around one specific moment, you will focus all your communication, your social media, direct emails, website and so on, on that moment. Of course you can. But you can also opt for a different approach where you spread your campaign to introduce your new product over several weeks, instead of communicating everything at once. Repetition works, remember?

And post-launch: keep communicating after your product launch, for example about new features, satisfied users, and so on. Don't let it be a calm after the storm, because returns can also be achieved during this period. Not all your warm leads buy immediately when you introduce your new product. In this post-launch period you also have to convince the doubters and get to work with their objections.

Brand protection

You have that fantastic product? How does it remain your product? For that you have to protect and register your trademark. This way, your brand name is protected against competition that would use an identical or very similar name. If this does happen, you can take legal action.

Are you going for a product launch?

Do you want to launch a new product with a fantastic event? Then the companies in the list below can help you. They are happy to support you in the planning, organization and follow-up of your product launch. Thanks to their knowledge and expertise in launch strategies, surprising concepts and professional guidance, you can count on a successful product launch and your new product will become a star!

Your company in this list?

Are you an expert in organizing product launches? Then add your company to the list below. This is how it works: you create a free business page. Provide clear photos and clarifying texts. Off you go: as a product launch expert you will come across countless professionals who organize product launches, in other words your potential customers.

If you want to discover other high level tools that boost your company in addition to this way of marketing, including on social media, please contact our marketing team. They will be happy to draw up an action plan for you, which scores in the middle of your target group.

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Articles

How to Promote and Run a Product Launch Event

How to Promote and Run a Product Launch Event

Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?