We really want to inspire colleagues not to give up, but to roll up their sleeves to help with their organizational talent. It is now up to our sector to help where necessary and believe me, the retail and certainly the medical sector can use our help enormously. As an activation agency, we normally work out pop-ups and creative campaigns to put brands in the spotlight. Now we offer our skills to help retailers, such as Lidl, with their logistics. This night and this morning we delivered and installed crush barriers in more than 240 Lidl stores all over Belgium. In this way, each customer's visit could take place safely and hygienically, as well as a safe distance was created between staff and customers. A challenging assignment because all this had to be done in less than 24 hours from briefing to implementation… and guess what… in Belgium no party has more than 12,000 fences. So it was puzzling and all night long, but the result was there and everyone at Lidl was super satisfied.