The World of the Horse

The World of the Horse creates and manages a shared exhibition pavilion at major equestrian events, giving businesses a place to present their products and services to visitors. Its programme has included leading horse trials such as Badminton and Burghley, where the pavilion brings a range of equestrian brands together under one roof.

For exhibitors, the service centres on taking a stand within the pavilion. Stand sizes can be tailored to suit different requirements and budgets, making the space suitable for both established brands and businesses introducing new products. A planned layout helps visitors find exhibitors and move through the display, while the covered setting provides shelter in poor weather.

The exhibitor line-up spans areas such as horse feed and care, riding clothing, saddlery, equipment and other products for horses and riders. This gives visitors the chance to compare a broad selection of specialist suppliers during their visit to a major equestrian show. The pavilion also promotes participating exhibitors and their offerings through its exhibitor listings.

The World of the Horse is a managed exhibition environment within larger events, rather than a standalone venue for private functions. Businesses interested in exhibiting can enquire about availability, stand options and the arrangements for the relevant show. Its focus is on helping equestrian suppliers reach an interested audience in a purpose-planned, multi-exhibitor setting.