The Star in Frisco

The Star in Frisco offers event organisers an exceptional setting within the Dallas Cowboys World Headquarters in Frisco, Texas. Its event programme brings together a wide selection of indoor and outdoor spaces, allowing planners to host anything from intimate meetings and private dinners to large conferences, exhibitions, award ceremonies and celebrations for thousands of guests.

The venue includes the spectacular Ford Center field, a large indoor space suited to dinners, live entertainment, presentations and immersive brand experiences. Other options include the Grand Atrium, with views across the practice fields, the Training Table, Lucchese Lounge, Hospitality Lounge, South Concourse, Optum Suites and the Dallas Cowboys War Room. Outdoor gatherings can make use of Tostitos Championship Plaza, while smaller meetings and networking events are available through the Forum, Library and Lobby Bar at Formation.

Corporate organisers can plan staff meetings, company milestones, product launches, retreats, holiday parties, trade shows, client events and award celebrations. The venue also welcomes social occasions such as birthdays, mitzvahs, wedding receptions, rehearsal dinners and school proms. Event spaces range from presentation-focused rooms with built-in audiovisual facilities to open areas that can be adapted for dining, entertainment, team activities and branded experiences.

With capacities ranging from small groups of around ten guests to events for up to 12,000 people, The Star can support a broad range of formats. Its special events team works with organisers on proposals, space planning, food and beverage, entertainment, technical requirements and event logistics. The Dallas Cowboys setting, sports memorabilia, practice-field views and distinctive architecture give every occasion a memorable identity while offering the scale and flexibility required for professional event production.