Studio 100 and CityCubes launch an innovative way of advertising: "The Immersive Advertising experience"
14 December 2020

As soon as the Studio 100 Pop-Up Theater in Puurs opens its doors to the general public, all visitors will be guided through a magical, projected 3D world in the run-up to the show. Studio 100 is entering into an exclusive partnership with the brand activation agency CityCubes to achieve this, not only creating a unique but also corona-proof way to welcome their visitors again.

'As Studio 100, we are primarily storytellers. For the first time, we will also integrate this in the reception of our visitors. A story in which we integrate brands to create an unforgettable "welcome-back" moment and look ahead together! ' says Anja Van Mensel, CEO of Studio 100.

Studio 100 visitors are used to being immersed in a world full of magic. To be able to extend this to the new entrances, which were specially created to make the Pop-Up Theater corona-proof, CityCubes is introducing the 'Immersive Advertising' concept. Immersive advertising is a new way of advertising that stimulates all senses of the visitors by means of a 360 ° projection, sound and various 3D elements.

'I have already attended many different immersive museum shows in the past. I often noticed how many reactions such an experience brings about. This has stimulated me to get started with this. Due to the corona measures, this opportunity comes our way and with the support and strength of Studio 100 I am convinced that we are going to create something of the highest level here! ' says Dieter Veulemans, partner of CityCubes.

Immersive experiences have often been used as creative support for artistic projects, but have never been linked to advertising. In this way Studio 100 and CityCubes offer a unique brand experience and create a new way of advertising and activating. The experience will consist of a sequence of 'messages of hope'. To ensure that the various messages come together in a beautiful story, CityCubes guides the participating partners in devising a tailor-made concept and in its effective elaboration in an immersive advertising format.

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