We Are Live
We Are Live opens hybrid events hub in the United States
We Are Live|
February 26, 2026

We Are Live, a specialist in hybrid events and live broadcasting, is expanding its international presence to the United States. This expansion stems from a long-standing partnership with Flypack New York, with whom the agency has already created several international productions.


Thomas Mulder (Partner & Executive Producer at We Are Live) explains: "We deliberately call it a hub, located at Flypack's headquarters in New York. With this permanent presence on American soil, We Are Live strengthens its position in North and South America and allows us to support international clients even better."


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What began as a practical collaboration on international projects has grown into a close partnership in recent years. Flypack New York isn't a remote supplier for We Are Live, but a dedicated sparring partner.


Mulder: "Flypack knows the American market, understands how productions are organized there, and knows which partners are needed at what time. This local knowledge, combined with We Are Live's creative and content-driven approach, provides a solid foundation for productions on both sides of the Atlantic."


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For many brands, organizing international events means high travel costs, complex transport logistics, and the uncertainty of working with local, unfamiliar crews. This new partnership removes these barriers:

● Local implementation and central management of complex, international events

● A reliable on-site infrastructure

● A cost-efficient approach for high-end productions


"Our clients want to tell their stories globally, but with the consistent quality they're accustomed to in their own countries," says Mulder. "With this hub, we're building a bridge across the Atlantic. It's no longer necessary to fly in entire teams or ship large quantities of equipment. Instead, we're combining our creative strategy with the local technical strength of Flypack NY. It's the same recognizable 'We Are Live' signature, but efficiently executed on American soil."


We Are Live has been working for international organizations like Booking.com, Adyen, Solana, and DPW for years. This hub allows the agency to offer the same quality and commitment in the US as it does in Europe.


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The expansion into the United States isn't a random step, but a logical continuation of We Are Live's development in recent years. The agency is growing, working increasingly internationally, and recognizing that clients need partners who can adapt across borders. The hub is already up and running, with productions planned in Salt Lake City, Miami, Los Angeles, and Buenos Aires.


The message to the market is simple: international ambitions require international clout. With this partnership, We Are Live is investing in sustainable collaborations and a solid international foundation.


David Schwartz, President of Flypack New York: "We share this vision and look forward to deepening our partnership in the US, Europe, and wherever else our work takes us."

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