How a simple gadget conquered an IT fair

At an IT trade show, attention is scarce. Every booth calls out, every message competes. Yet, one exhibitor stood out—not just because of the technology, but because of a cleverly deployed gadget.

The slogan was as simple as it was recognizable:

“Mopping with the tap open?”

The message perfectly matched their software solution, which helps organizations to finally deal safely and consciously with phishing and security regulations.

But the real difference was in the execution.

Instead of flyers or traditional gadgets, each visitor received a bucket. Not a gimmick to laugh at, but a visual representation of the problem the software solves. The result? Visitors roamed the entire exhibition floor with the bucket in hand. The slogan was visible everywhere—even far beyond the booth itself.

Why did this work so well?

The gadget translated a complex IT problem into a simple, visual image

The message was clear at a glance, even for passers-by

The bucket served as mobile advertising: every visitor became a carrier of the story

The connection between gadget and software was logical and stuck

At Mondial Gifts, with over 45 years of experience in promotional gifts for trade fairs, events, and conferences in Belgium, we see this time and again: a gadget only truly works when it's part of the concept, not just a separate extra.

This example perfectly shows how a well-thought-out object can provide:

-more visibility on the trade fair floor

- better memory of the message

- and conversations that arise naturally

Looking for a gadget that makes your IT story visible on the trade show floor?

We are happy to think along with you from idea to implementation.

Mondial Gifts – thoughtful promotional gifts for events and trade fairs.