Event Masters - Team Masters - Runmate
Team Masters launches new generation of team building in which humans and AI make the difference together
Event Masters - Team Masters - Runmate|
December 17, 2025

𝑻𝒆𝒂𝒎𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂𝒍𝒔 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒔𝒄𝒉𝒆 𝑯𝑹-𝒕𝒐𝒍𝒍 𝒗𝒐𝒐 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕, 𝒓𝒆𝒕𝒆𝒏𝒕𝒊𝒆 𝒆𝒏 𝒔𝒂𝒎𝒆𝒏𝒘𝒆𝒓𝒌𝒊𝒏𝒈

Team Masters, the market leader in team building and the specialized team building brand within Group Event Masters, is introducing a new series of innovative team experiences that integrate Artificial Intelligence in an accessible, creative, and human-focused way. With formats like Hit Factory AI, Making the News AI, and Essence of Excellence AI, Team Masters offers activities that not only connect teams but also prepare them for a rapidly changing world.


𝐓𝐡𝐚𝐬𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐜𝐨𝐦𝐛𝐮𝐫𝐬𝐞, 𝐲𝐨𝐮 𝐚 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐰𝐡𝐞𝐫𝐞 𝐯𝐞𝐫𝐞 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝

Organizations are currently experiencing an unprecedented mix of hybrid work models, tight labor markets, and increasing digital transformation. Team Masters is seeing companies investing more than ever in strong teams, cohesion, communication, and well-being. Team-building activities play a key role in this: they create connections, strengthen trust, and allow employees to rediscover the true benefits of collaboration.


Stephanie Le Clef, Head of Team Masters: “In a context where change is the only constant, teams need moments to build energy, discover new skills, and get to know each other in a new way. Team-building sessions are no longer a nice-to-have, but a strategic tool for culture, motivation, and retention.”


𝐀𝐈 𝐚𝐥𝐬 𝐬𝐩𝐞𝐞𝐥𝐬𝐞, 𝐯𝐞𝐢𝐥𝐢𝐠𝐞 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐫𝐞𝐧𝐝 𝐡𝐚𝐯𝐞 𝐛𝐮𝐫𝐧 𝐡𝐚𝐯𝐞 𝐚𝐫𝐞 𝐠𝐫𝐨𝐰𝐧

With its new AI-integrated formats, Team Masters is responding to a clear trend: companies want to introduce their employees to AI, but in an understandable, accessible, and positive way.


In Hit Factory, teams use AI tools to write their own songs and music videos. Making the News integrates AI modules that empower teams to enhance their creativity and storytelling. And Essence of Excellence uses AI as a source of inspiration or creative partner.


Stephanie Le Clef: "We don't want to overwhelm people with technology, but rather inspire them and let them experience what AI can mean for creativity, problem-solving, and collaboration. AI won't be a replacement, but a catalyst: it helps teams generate ideas faster, opens up new perspectives, and strengthens the group process."


𝐓𝐨𝐰𝐚𝐧𝐤𝐞𝐥𝐢𝐣𝐤𝐞 𝐦𝐚𝐧𝐢𝐫𝐞 𝐨𝐟 𝐀𝐈 𝐭𝐡𝐚 𝐨𝐦𝐚𝐫𝐦𝐞𝐧

The updated activities are designed for diverse target groups and team sizes, requiring no prior technical knowledge. They not only help employees better understand AI but, more importantly, gain confidence in it through play.


"We notice that after a session, participants say, 'I didn't know AI could be so fun and accessible.' That's exactly what we want to achieve: create a positive mindset, because that's the foundation for innovation within every team," says Stephanie Le Clef.


About Team Masters

Team Masters is the specialized team-building brand of Group Event Masters, active since 1995 and the market leader in Belgium. With over 200 activities annually for companies, governments, NGOs, and international organizations, Team Masters develops formats that connect, inspire, and strengthen team performance. Thanks to the combination of creativity, craftsmanship, and international innovation through Catalyst Global, the brand continues to pioneer the sector. www.teammasters.eu

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