Jaarbeurs Events
New location concept "SCALA" at Jaarbeurs
Jaarbeurs Events|
July 16, 2020

Inspired by the world-famous La Scala theater, Jaarbeurs has developed a new location concept in collaboration with partners IINII , Fine Projecten, Coreworks and Mertens AVR. In SCALA, up to 650 people can come together corona-proof during corporate events, conferences and cultural performances. SCALA was created in collaboration with these partners and facilitates the organization of impactful safe live meetings. This summer, SCALA will be built in the Jaarbeurs Event & Exhibition Center, so that organizers can make use of this temporary concept from 26 September 2020 to 31 December 2020. It is a ready-to-use construction where it is a matter of plug & play. Organizers can give their own interpretation to the location. Peter van der Veer, Commercial Director of Jaarbeurs, is looking forward to Scala: “Live encounters are more valuable than ever in these times. We at Jaarbeurs know all about that. We have the space and the means to facilitate safe encounters. We are also always looking for how we can add value to an event. With SCALA we create a unique experience for guests. Our inspiration for this location concept comes from Milan, where the La Scala theater is located. I look forward to SCALA's arrival and the great events that can take place there. ” The SCALA theater consists of three floors with 129 boxes, separate staircases and walking paths. This creates an intimate setting where everyone sits safely from their own box close to the stage. Vertical seating brings the experience closer, so that everything receives the undivided attention it deserves. Rob de Otter, Founder & Owner of IINII, explains: “When you invite people, you have to be able to guarantee their safety. SCALA brings people together (safely). From corporate to cultural events and from conferences to performances. Really at a meter and a half and yet close. Valuable encounters in a fantastic atmosphere, that's SCALA. ” The Spacer To guarantee safety and a distance of 1.5 meters before and / or after an event in SCALA, the Spacer is used in the foyer. This is a mobile and multifunctional piece of furniture at standing table height.

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Kevin Van der Straeten
Leader |eventplanner.net | July 16, 2020

Impressive. Heel mooie, creatieve setup! Keep it safe.