The Oval Office
The Oval Office organizes first 'CERMified' events for BMW and Proximus
The Oval Office|
July 9, 2020

Since 1 July, it is officially allowed again, under certain conditions set by the government, to organize events. This means that companies and organizations can fully use the power of live weather to let their brand, product or company story experience during COVID-safe events. The Oval Office did not waste any time for both Proximus and BMW and offered customers of both brands a safe, 'CERMified' live experience. A safe event is a CERMified event As a professional and socially responsible live + communication agency, The Oval Office was part of the taskforce set up by ACC Belgium to organize - in close collaboration with the GEES and the local, regional and national authorities - the Covid Event Risk Model (CERM) . This model allows organizers to scan their events for the health and safety risks of COVID-19, by evaluating a number of parameters that are known to reduce or, in some cases, increase the spread of the coronavirus. Live experiences for Proximus and BMW customers Proximus, together with Live Nation, treated some of its customers to a Rock Werchter Secret Festival, an evening full of intimate concerts by top Belgian artists. The Oval Office was responsible for the organization of a VIP experience, in which all CERM measures were closely monitored. The agency also organized an exclusive gastronomic evening for some members of the BMW Pure Emotions loyalty program. While the attendees enjoyed top chef Roger Van Damme's creations, a COVID-safe event coordinator in the background kept an eye out to nip any risks in the bud.

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Kevin Van der Straeten
Leader |eventplanner.net | July 9, 2020

Mooi te zien dat merken als BMW en Proximus weer inzetten op event marketing! Eerste stappen.

Ken De Wever
Leader |Y-Drive Chauffeured Services bv | July 25, 2020

Hopelijk volgen er snel hun voorbeeld! Als iedereen nu ook eens de regels en afspraken respecteert...

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