The Oval Office
The Oval Office is an evolution
The Oval Office|
October 16, 2020


The Oval Office developing into a fully-fledged creative communication agency, but one with its own vision: 'Experience Driven Communication'. To reinforce this step, the strategic and creative teams are being expanded and the communication expertise sharpened. Executive Creative & Strategic Director Kristof Snels will manage the creative and strategic team. Managing Partner Olivier Trop will lead the communication and media teams while his fellow Managing Partner Isabelle De Schryver will remain responsible for the renowned in-house event and activation teams. The 50 Belgian employees, together with their 15 Dutch colleagues, will create impressive communication campaigns with unique experiences as the driving force.


Experiences enrich life and communication campaigns

Wouter Boits, Founder & CEO: "What everyone already sensed pre-corona suddenly became indisputable evidence: without 'live experiences', no life, no personal encounters, no social enrichment. The live encounter is the essence of every existence, of every relationship. Also that of the relationship between brand and person. And The Oval Office wants to build on that more than ever. To ensure that the maximum is achieved from that relationship for both parties. Hence 'Experience Driven Communication'. "


Olivier Trop, Managing Partner: “We are expanding our baseline 'We make people experience brands' with 'We make brands experience people'. To make it clear that successful communication has become more than ever a two-way street. People have always been central, but as consumers. Experience Driven Communication places people at the center of humanity, as a full participant in economic, social and cultural life with their own beliefs, values, preferences, goals and needs. In communication, too, for us it must primarily be about inspiring people and allowing them to experience the added value of brands. And vice-versa. Only in this way can you build lasting relationships "


Kristof Snels, Executive Creative & Strategic Director: “With this evolution, we as an agency confirm our belief in the power of experiences. Experiences are increasingly important to people. Consumers - and internal employees - are looking for experiences, they expect brands and organizations to let them experience or feel real things. I am convinced that experiences will increasingly become the core of communication campaigns rather than a separate process. I look forward to working with our strategists, creatives and expert teams to create impactful experience-driven communication campaigns for our customers ”.


Expertises in external and internal communication

In order to convert this vision into successful 360 ° communication campaigns, the agency strengthens its strategic team and communication expertise. Together with Kristof Snels, strategic planners Marijke Dubois and Barbara Verougstraete will advise clients and set out the strategic lines of experience-driven campaigns. Client Service Director Evy Donse and Expert Employee Communication Mieke Fonck will focus on internal and employee communication, in the belief that organizations can only really make a difference when their employees really experience the company's strategy and values.


For the concrete elaboration of the campaigns, Client Service Directors Annick Nees, Dries Mahieu and Vincent Thijs and the account teams will call on the internal experts in the field of content & storytelling, digital & social, media, loyalty, events & brand activation.


Isabelle De Schryver, Managing Partner: "Eight years after the start of the agency, we remain more convinced than ever that live experiences are the ideal medium for connecting people and brands. With our new vision we are now going" all-the-way. "in the campaigns we create: no communication without a live experience, no live experience without communication".

New website


A lot of changes, therefore, contained in a completely new website www.theovaloffice.be. And pay attention to those 2 circles, from now on a fixed part of the new corporate identity and the symbol for 'experience driven communication'.

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