In 2022, Russian luxury fashion brand SnowQueenRussia chose Istanbul as the backdrop for its new season collection shoot — a city where history, elegance, and contemporary flair come together. To bring this vision to life, the brand partnered with INVIBE Global, a full-service creative agency and Istanbul event expert.
From the first concept meeting to the final frame, we handled every step of production with precision and creativity.
🏛️ Why Istanbul?
SnowQueenRussia was searching for a location that would reflect both opulence and authenticity. Istanbul, with its unique mix of architecture, light, and spirit, offered exactly that. And as a trusted Istanbul event production partner, INVIBE Global delivered a seamless local execution of the international campaign.
🔧 Services Provided by INVIBE Global
As a local creative agency with years of experience in fashion and commercial production, INVIBE Global provided end-to-end project coordination. Here's what we delivered:
📍 Location Scouting & Villa Rental
A stunning private villa on the Bosphorus was secured for the main shoot.
We also proposed several outdoor and urban shooting spots for additional scenes.
📝 Official Permits & City Approvals
Our team handled all municipal permit processes, including coordination with Istanbul city and district municipalities.
Time-specific authorizations for public space usage were managed directly by us.
🚐 Full Transportation & On-Site Logistics
We organized all VIP airport transfers, daily crew transportation, and on-site mobile caravans.
Schedules and logistics were optimized to ensure maximum time efficiency and comfort for the entire team.
👗 Model Casting & Styling Support
We sourced professional models matching the brand’s concept via our local network.
Styling, hair & makeup services, and fittings were scheduled and supervised by INVIBE Global.
🎬 Production & Creative Set Assistance
Photography and video crews were assembled through our trusted creative network.
We arranged decor elements such as vintage furniture, background setups, and atmosphere props tailored to the brand’s aesthetic.
Lighting equipment, assistants, and full on-site support were provided.
🔄 Master Coordination & Brand Communication
INVIBE Global ensured constant communication with SnowQueenRussia's representatives.
Our production managers managed the daily schedule, solved last-minute changes, and aligned the entire creative flow with the brand’s expectations.
✨ Result: A Flawless Campaign, Delivered Creatively
The Istanbul photoshoot became a core visual element of SnowQueenRussia’s new collection launch. The city’s iconic beauty merged with the elegance of the brand — a match made possible by INVIBE Global’s experience as a creative agency and Istanbul event organizer.
From aesthetic styling to behind-the-scenes logistics, we delivered not just a shoot — but a complete creative experience.
📩 Plan Your Next Campaign with INVIBE Global
Looking for a trusted partner for your fashion shoot, Istanbul event, or creative campaign in Turkey?
We’ll handle locations, models, permits, logistics, and production — so you can focus on creativity.
📍 Based in Istanbul – operating all across Turkey
📩 info@invibeglobal.com
Let’s create something extraordinary — together.
