The Oval Office
BMW and The Oval Office inspire customers during an exclusive 360° experience
The Oval Office|
May 18, 2022

From April 19 to 27, 2022, BMW Belux and The Oval Office organized the luxury lifestyle event “BMW Moments of Inspiration”. During ten evenings, about 3,000 guests were able to enjoy a culinary experience at star level and an impressive show with a spectacular 360° experience. The highlight of the event was undoubtedly the exclusive line-up of the new models including the new BMW i7, BMW M750e and BMW X7.


Sustainable luxury

At Moments of Inspiration, customers were invited by BMW dealers to preview the latest BMW models in the luxury segment and to gain new ideas for a sustainable, luxurious and refined lifestyle. This while they enjoyed a culinary dinner inspired by star chefs David Martin (La Paix **), Lionel Rigolet (Comme chez Soi **) and Roger van Damme (Het Gebaar *).

Guy Le Compte, Events Marketing Manager BMW Belux: “At 'Moments of Inspiration' we not only served stars at the table, but also on the catwalk where the very latest electric BMW models paraded in preview. And as icing on the cake, the guests had the privilege to admire a copy of the M850i Gran Coupé from the American artist Jeff Koons”.


BMW Business Talks

One of the evenings was reserved for a business audience. During this edition of the BMW Business Talks, CEOs, private bankers and other professionals could be inspired and gain new insights thanks to keynotes by technology entrepreneur Peter Hinssen, economist and opinion maker Geert Noels and BMW CEO Peter Henrich.


Annick Nees, Client Director The Oval Office: “With Moments of Inspiration, we have created a unique 360° live experience together with the BMW teams. The many positive reactions we received from the guests every evening have once again confirmed the power of live experiences. If you want to develop a sustainable and impactful relationship with your customers and employees as a brand, then live experiences are an unsurpassed channel”.


credits

Client: BMW Belux

Contacts: Guy Le Compte, Veerle Vermant, Morgan Nguyen

Agency: The Oval Office

Client Director: Annick Nees

Project team: Jill De Ranter, Celine Oris, Kelly Van den Langenbergh, Janne Roelen

Creation: Gino Keymeulen, Alex Skim

Design: Jon Troch

Video content: Medialife

Audio-Visual: Sense

Presentation: Olivier Schalbroeck

Artistic: Blue Luna

Photography: Aiki Photography

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Kevin Van der Straeten
Leader |eventplanner.net | May 18, 2022

Impressive event! Thx for sharing.