PFL Group doubles in surface area and welcomes innovative production house: “Are completely ready for the future”
31 March 2022

The audiovisual company PFL Group from Beerse is more prepared than ever for the future. The company has just doubled in size at the Rouwbergskens location, including a professional TV and recording studio. PFL also welcomed the leading production house MoJuice from Leuven to the group, expanding the workforce by twelve employees.

It has been exactly one year since PFL Group laid the first stone of the new industrial space in the Beerse-Zuid industrial zone. PFL Group has been active in the audiovisual sector for 24 years, providing technical support for meetings and events. PFL also supplies permanent installations for all kinds of halls. With a new building of 3,500 square meters, the surface area of the audiovisual company has doubled.

CEO Dominic De Gruyter would have liked to have personally announced the opening of the new building on Tuesday, but due to a corona infection he was forced to appear on a big screen. "I am now in quarantine, but luckily we have years of experience in audiovisual applications," said the manager from a distance. “Thanks to our strong growth, we have doubled our company in size with room for a large professional TV and recording studio as our showpiece. We also have brand new editing rooms, innovative meeting facilities, training rooms and extra storage space.”

PFL Group invested 2.5 million euros in the new building. In 2018, the company moved from Lille to the new location in Beerse-South.


Four years ago, PFL also acquired Abbit, the company that specializes in hubs, where an event is organized in a virtual way at various locations. The Wimec conference center in Turnhout is also under the wings of the PFL Group. The audiovisual company now also welcomes the creative production house MoJuice from Leuven to the group. MoJuice specializes in high-tech projects with so-called augmented reality and virtual reality applications for events, advertising agencies and companies. For example, the commercial It's Deviltime for the Red Devils of the Belgian football association was designed by MoJuice. The production house used deep fake technology in which Raymond Goethals and Guy Thys, together with national coach Roberto Martinez, reminisce on the Grand-Place in Brussels. “We can thus expand the PFL Group workforce by twelve people to a total of 48 employees. MoJuice will remain active from Leuven," says Lucien Smolders, financial director at PFL Group. “At PFL, we were mainly focused on technology and materials. Now we can not only supply the screens themselves, but also their content.” With Great, PFL Group also offers light and sound installations for parties and events. “With all these expansions, we are ready for the future. We can provide a complete offer for a wedding as well as for an entire conference. In recent corona years, many virtual applications have become popular. The virtual remains, but you still have to offer live applications.” Joining the PFL-Group is also a big step forward for MoJuice. “I have known Dominic De Gruyter from PFL for twenty years. We feel each other very well," says Stefan Uytterhoeven of MoJuice. “We mainly sell creative products. From now on we can also rely on PFL for all materials themselves.”

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Kevin Van der Straeten
Leader | | 31 March 2022

Proficiat Stefan en team! 🙌