Based on the conviction that 'brands' and 'people' inspire each other, The Oval Office creates 'live driven' brand experiences that positively surprise, inspire and engage organizations and their target groups. The agency operates from Antwerp (Herrystraat 15), Brussels (Havenlaan 86c) and Ghent (Ferdinand Lousbergkaai 105) and has more than 40 employees, experts in corporate & marketing events, digital marketing, brand activation, communication, content marketing and PR.
The Oval Office works for many renowned organizations and brands including Actiris, Aquafin, Agency for Nature and Forest, BASF, BMW, bpost bank, DEME, Dominique Models, Chancellery of the Prime Minister, MINI, Nintendo, Nederlandse Taalunie, Proximus, Red Bull, Reynaers Aluminum, SD Worx, City of Antwerp and Thalys.
The Oval Office is a member of ACC Belgium and founder shareholder of 27Names, Europe's live communication agency.
Vanuit de overtuiging dat 'merken' en 'mensen' elkaar inspireren, creëert The Oval Office 'live driven' merkbelevingen die organisaties én hun doelgroepen positief verrassen, inspireren en engageren. Het bureau werkt vanuit Antwerpen (Herrystraat 15), Brussel (Havenlaan 86c) en Gent (Ferdinand Lousbergkaai 105) en telt meer dan 40 medewerkers, experten in corporate & marketing evenementen, digital marketing, brand activation, communicatie, content marketing en PR.
The Oval Office werkt voor heel wat gerenommeerde organisaties en merken waaronder Actiris, Aquafin, Agentschap voor Natuur en Bos, BASF, BMW, bpost bank, DEME, Dominique Models, Kanselarij van de Eerste Minister, MINI, Nintendo, Nederlandse Taalunie, Proximus, Red Bull, Reynaers Aluminium, SD Worx, Stad Antwerpen en Thalys.
The Oval Office is lid van ACC Belgium en stichter-aandeelhouder van 27Names, Europe's live communication agency.
The Oval Office developing into a fully-fledged creative communication agency, but one with its own vision: 'Experience Driven Communication'. To reinforce this step, the strategic and creative teams are being expanded and the communication expertise sharpened. Executive Creative & Strategic Director Kristof Snels will manage the creative and strategic team. Managing Partner Olivier Trop will lead the communication and media teams ...
The Oval Office developing into a fully-fledged creative communication agency, but one with its own vision: 'Experience Driven Communication'. To reinforce this step, the strategic and creative teams are being expanded and the communication expertise sharpened. Executive Creative & Strategic Director Kristof Snels will manage the creative and strategic team. Managing Partner Olivier Trop will lead the communication and media teams while his fellow Managing Partner Isabelle De Schryver will remain responsible for the renowned in-house event and activation teams. The 50 Belgian employees, together with their 15 Dutch colleagues, will create impressive communication campaigns with unique experiences as the driving force.
Experiences enrich life and communication campaigns
Wouter Boits, Founder & CEO: "What everyone already sensed pre-corona suddenly became indisputable evidence: without 'live experiences', no life, no personal encounters, no social enrichment. The live encounter is the essence of every existence, of every relationship. Also that of the relationship between brand and person. And The Oval Office wants to build on that more than ever. To ensure that the maximum is achieved from that relationship for both parties. Hence 'Experience Driven Communication'. "
Olivier Trop, Managing Partner: “We are expanding our baseline 'We make people experience brands' with 'We make brands experience people'. To make it clear that successful communication has become more than ever a two-way street. People have always been central, but as consumers. Experience Driven Communication places people at the center of humanity, as a full participant in economic, social and cultural life with their own beliefs, values, preferences, goals and needs. In communication, too, for us it must primarily be about inspiring people and allowing them to experience the added value of brands. And vice-versa. Only in this way can you build lasting relationships "
Kristof Snels, Executive Creative & Strategic Director: “With this evolution, we as an agency confirm our belief in the power of experiences. Experiences are increasingly important to people. Consumers - and internal employees - are looking for experiences, they expect brands and organizations to let them experience or feel real things. I am convinced that experiences will increasingly become the core of communication campaigns rather than a separate process. I look forward to working with our strategists, creatives and expert teams to create impactful experience-driven communication campaigns for our customers ”.
Expertises in external and internal communication
In order to convert this vision into successful 360 ° communication campaigns, the agency strengthens its strategic team and communication expertise. Together with Kristof Snels, strategic planners Marijke Dubois and Barbara Verougstraete will advise clients and set out the strategic lines of experience-driven campaigns. Client Service Director Evy Donse and Expert Employee Communication Mieke Fonck will focus on internal and employee communication, in the belief that organizations can only really make a difference when their employees really experience the company's strategy and values.
For the concrete elaboration of the campaigns, Client Service Directors Annick Nees, Dries Mahieu and Vincent Thijs and the account teams will call on the internal experts in the field of content & storytelling, digital & social, media, loyalty, events & brand activation.
Isabelle De Schryver, Managing Partner: "Eight years after the start of the agency, we remain more convinced than ever that live experiences are the ideal medium for connecting people and brands. With our new vision we are now going" all-the-way. "in the campaigns we create: no communication without a live experience, no live experience without communication".
A lot of changes, therefore, contained in a completely new website www.theovaloffice.be. And pay attention to those 2 circles, from now on a fixed part of the new corporate identity and the symbol for 'experience driven communication'.
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Activities The Oval Office
Since 1 July, it is officially allowed again, under certain conditions set by the government, to organize events. This means that companies and organizations can fully use the power of live weather to let their brand, product or company story experience during COVID-safe events. The Oval Office did not waste any time for both Proximus and BMW and offered customers of ...
Since 1 July, it is officially allowed again, under certain conditions set by the government, to organize events. This means that companies and organizations can fully use the power of live weather to let their brand, product or company story experience during COVID-safe events. The Oval Office did not waste any time for both Proximus and BMW and offered customers of both brands a safe, 'CERMified' live experience. A safe event is a CERMified event As a professional and socially responsible live + communication agency, The Oval Office was part of the taskforce set up by ACC Belgium to organize - in close collaboration with the GEES and the local, regional and national authorities - the Covid Event Risk Model (CERM) . This model allows organizers to scan their events for the health and safety risks of COVID-19, by evaluating a number of parameters that are known to reduce or, in some cases, increase the spread of the coronavirus. Live experiences for Proximus and BMW customers Proximus, together with Live Nation, treated some of its customers to a Rock Werchter Secret Festival, an evening full of intimate concerts by top Belgian artists. The Oval Office was responsible for the organization of a VIP experience, in which all CERM measures were closely monitored. The agency also organized an exclusive gastronomic evening for some members of the BMW Pure Emotions loyalty program. While the attendees enjoyed top chef Roger Van Damme's creations, a COVID-safe event coordinator in the background kept an eye out to nip any risks in the bud.
After an extensive selection process - guided by PitchPoint - Proximus has decided to work with the live + communication agency The Oval Office to work out all live experiences, aimed at residential and professional customers, step by step. The collaboration starts immediately and for an indefinite period. Proximus was looking for a lead agency for the concept development, creation ...
After an extensive selection process - guided by PitchPoint - Proximus has decided to work with the live + communication agency The Oval Office to work out all live experiences, aimed at residential and professional customers, step by step. The collaboration starts immediately and for an indefinite period. Proximus was looking for a lead agency for the concept development, creation and production of all product and sponsor-related live activations. This includes annual small and large, local and national live experiences including B2B and B2C events, brand activations, festivals and POS activations. Today, Proximus works together with different agencies, but for efficiency reasons wanted to consolidate all the activations with one live experience partner. The Oval Office will work with the eco-system SILK to roll out the right brand experience strategy, inspired by the overarching campaigns. Strategic, creative and transversal vision Stijn Willockx, Head of sponsoring & events Proximus: “The Oval Office has impressed with its strategic, creative and transversal vision that will help us to align our experiences even more internally. In addition, their extensive expertise in the field of live experiences plays a role. We were convinced by the digital mindset when developing innovative concepts, which can also be used in a modular way. Finally, we were also looking for a partner with sufficient strength to be able to manage the large number of activations in a qualitative way. I would also like to thank all other agencies for their efforts and for the creative work done. ” Wouter Boits, CEO The Oval Office: “We are very proud and eager to start as an experience partner of Proximus. It is a very nice challenge: the company is not only known as one of the most innovative telecom players in Europe, but also as a pioneer in the approach to its marketing and communication. Just look at the innovative eco-system SILK that heralds a new way of 'working together' between advertiser and agency; much more adapted to our times. As a convinced believer in the power of live experiences, we are very enthusiastic to help Belgian consumers and companies experience the Proximus brand through creative and effective brand activations. The Oval Office will continue to work as lead agency for activations with Event Masters as logistics partner. ”