The Oval Office
Proximus chooses The Oval Office as a unique partner for brand activations
The Oval Office|
March 5, 2020

After an extensive selection process - guided by PitchPoint - Proximus has decided to work with the live + communication agency The Oval Office to work out all live experiences, aimed at residential and professional customers, step by step. The collaboration starts immediately and for an indefinite period. Proximus was looking for a lead agency for the concept development, creation and production of all product and sponsor-related live activations. This includes annual small and large, local and national live experiences including B2B and B2C events, brand activations, festivals and POS activations. Today, Proximus works together with different agencies, but for efficiency reasons wanted to consolidate all the activations with one live experience partner. The Oval Office will work with the eco-system SILK to roll out the right brand experience strategy, inspired by the overarching campaigns. Strategic, creative and transversal vision Stijn Willockx, Head of sponsoring & events Proximus: “The Oval Office has impressed with its strategic, creative and transversal vision that will help us to align our experiences even more internally. In addition, their extensive expertise in the field of live experiences plays a role. We were convinced by the digital mindset when developing innovative concepts, which can also be used in a modular way. Finally, we were also looking for a partner with sufficient strength to be able to manage the large number of activations in a qualitative way. I would also like to thank all other agencies for their efforts and for the creative work done. ” Wouter Boits, CEO The Oval Office: “We are very proud and eager to start as an experience partner of Proximus. It is a very nice challenge: the company is not only known as one of the most innovative telecom players in Europe, but also as a pioneer in the approach to its marketing and communication. Just look at the innovative eco-system SILK that heralds a new way of 'working together' between advertiser and agency; much more adapted to our times. As a convinced believer in the power of live experiences, we are very enthusiastic to help Belgian consumers and companies experience the Proximus brand through creative and effective brand activations. The Oval Office will continue to work as lead agency for activations with Event Masters as logistics partner. ”

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Kevin Van der Straeten
Leader |eventplanner.net | March 5, 2020

Proficiat!